Public relations

There is no question that the relationship between journalists and public relation practitioners is not only vital but also stands as a highly complex relationship. Whether each side wants to agree or not, journalists and public relations need to be linked in today’s modern world in order to produce news. The mutual relationship between journalists and public relations practitioners is more relevant and important now more than ever. The way in which we can access news is no longer just through…

Public Relations and Marketing: A Merger for the Twenty-First Century Traditionally working side by side, the distinction between marketing and public relations appears to be fading if not already diminished completely. With the exponential growth of social media and mass communication throughout the world, the landscape of commercial and personal representation has been immensely changed. Now, more than ever, through technology the connection between the population, companies, and figureheads…

Introduction An essential component of any Public Relations campaign is a high-level strategy involving an organisation 's publics. Grunig (2013) defines Public Relations and Communication management as fundamental to achievement of organisational goals. Communication is used within strategy in the Waterview Connection Development (WCD) to show where the organisation wants to be in the court of public opinion prior to and during the major road project. Underway in west Auckland, the WCD…

As our Public Relations officer, Angie Chacko, was involved in every aspect of our chapter including the Honors in Action topic. She was not involved in the research process of the project, but she did help deliver the information to our members and people outside of the chapter. When our chapter set our four step action plan to raise awareness of our HIA topic, Angie took the initiative to spread the word. Even before our brochures containing our research were made, Angie kept a communication…

The unique element of public relations writing is that it is the attempt to establish positive relations between an organization and its various publics. Other forms of writing, such as journalism, documentaries and fiction are not meant to leave the public with a positive image. While, they can have a positive effect they are used to tell stories, to express one’s opinion and to tell one-side of a story. Writing for public relations focuses on using a written platform to communicate a…

The area of public relations that I’m highly interested in is Media Relations. I chose media relations because I’m drawn to the idea of creating a presence for a company online. Social media is completely changing how people consume, and that affects those who work in Media relations. While some may be intimidated by that, I choose to look at it as a challenge to get bloggers, and subsequently the public, to buy into the product or service I’m trying to sell. There’s a lot of critical thinking…

This means that public relation professionals would play a role in establishing a satisfactory image for an…

1.Strategic publics are any groups or individual who has the willingness and ability to influence an organization. They are identified by the role that they play in an organization. Whether it be employee or consumer. In order to determine which ones to engage the situation at hand must be analyzed and only those who can be affected in any way need to be informed. It is essential to interact with strategic publics because their role in the organization can make or break the company. They often…

understand and analyse the PRINZ definition of Public Relations, it is easiest to divide the definition to three separate sections. These sections can then be applied to different theories of Public Relations including systems theory, relationship management theory and excellence theory. The theories and therefore the definition can then be further analysed by using current New Zealand examples, of the theories being implemented into the real-world Public Relations industry. “Deliberate,…

The Public Relations firm that I work for has been approached by a group of citizens who are concerned about the Lake Anna nuclear power plant. These citizens believe that during the recent earthquake and hurricane, this power plant may have been damaged, putting the community at risk for widespread fallout and risk of life in the event of a terrorist attack. They would like our firm to represent them in helping to shut down the power plant. On one hand, security is lax at this power plant, but…