Summary: A Career As A Career

As I progress towards graduation from the Bachelor of Fine Arts program in April, I know that commerce, specifically marketing and strategic communications will benefit my chosen career path. I will have graduated from Nipissing with a minor in marketing, which will aid in my pursuit to begin a career as an illustrator, and eventually, advertising art director. The content in this course provided an extensive introduction into the complexities of business and the strategies implemented in order to be successful and efficient. I found the information in this course to be very useful. Briefly focusing on each area of commerce and applying it to the actuality of the business environment enhanced the realization of professional expectation in relation to personal ability. With a minor in marketing, I am required to take a variety of business courses that are focused on marketing and communications. Without the content of this course, areas such as management and employee motivation, finance, or economics, would be foreign concepts …show more content…
The article begins by mentioning how, “art directors, those primarily responsible for the visual choices that make up brand advertising, are key informants in this initial exploration of the construction and reconstruction of visual brand identity” (Phillips, McQuarrie and Griffin, 318). One statement I find interesting in this article is the when the authors describe the visual consistency of an advertising campaign represented through fine art illustrations completed for Red Brick Beer: The authors of the article explain the function of advertising and the effective communication strategies and implementations used in marketing, but they are also able to draw significant comparison between the business models and the creative processes present in fine