Air Jordan

In 1985, Peter Moore created the Air Jordan I design for Michael Jordan, which went on to become the most iconic and popular design out of all the Air Jordan models. The concept was brought into being at the Nike Headquarters in Beaverton, Oregon. Since, the original release of the 1985 model, the Air Jordan I has been modeled in numerous colorways and low and mid versions of the original high top shoe. Although, the shoe comes in a variety of styles, it is rarely seen having a collaboration. The Air Jordan 1 has only about eleven collaborations with other brands in comparison to its other model Air Jordans. Especially if the collaborator was intending to do a major change to the original shoe because the shoe was “an untouchable fashion…

The shoe “Air Jordan” was created by a former NBA basketball all-star that can be argued to be the best player of all time. His name was Michael Jordan. Jordan made his very first shoe in early 1985. Still one of the best shoes for basketball and every day shoes. This basketball shoe was made for basketball players in the 1980's for kids and adults to wear during basketball games/practices around the world, it makes nearly 100 million dollars from Nike and other buyers for their amazing new…

“The 25 Best Air Jordan Commercial of All Time”, the commercial “May be it’s my Fault” was released on the year 2008. This commercial originally aired on TV during Super bowl XLII. There were rumors that this commercial was made for the new LeBron commercial. LeBron attempting to take an alternate route to winning numerous titles and coming up short in this way. also, not to detract anything from LeBron’s unique business, yet it's similar to MJ's message was made for him. But the truth was it…

debate of all time in the world of professional basketball is Air Jordan verses King James. Who is better? Well, it depends on who you ask. Michael Jordan began his legendary career in the NBA in 1984 after playing three years in college at the University of North Carolina, while Lebron james rose straight out of highschool into the big leagues in 2003 and still dominates the league to this day. Both Jordan and James have quite a fluorescent stat line for their respective careers and they do…

Topic: AIR JORDANS ARE EXPENSIVE Opening/Attention: Is it worth it to spend a good amount of money just for a pair of sneakers? To some people it’s their lifestyle. To them, Michael Jordan is a huge icon to the sneaker culture.. Its crazy how he isn’t involved in the game of basketball anymore, but he still makes a big impact in the market for his brand. Spoken Link: if you had nothing and had an opportunity to make some money would you commit a crime? Emotion/Story: Reading blogs and…

just keep getting better. In 1978, Bill Bowerman patented his waffle-sole concept. These soles were put on running shoes to give better grip. (Kratochwill) By the end of the 1970s, nearly every jogger and runner nationwide wore sneakers with a swoosh on the side. You could say the shoe became very popular, and this took Nike to another level, but while they have had success by this point in time, they weren't done yet. In the early and mid-1980s, Nike brought on the two most influential people…

Air Jordan XX9 Distressed jeans: The new colorway of the Air Jordan XX9, The jeans trend dates as far back as the 17th which is said to be the lightest Air Jordan century but what seems to be different is the shoes on the market as it features a distressed flavor that has been added to it. re­engineered Flight Plate and one­piece The distressed jeans have become increasingly woven upper part. This edition features fashionable with a couple of celebrities in the an infrared­based…

When they made national television, so did the shoes they were wearing” (Philip H. Knight, 2008). Knight used this marketing strategy throughout Nikes establishment using athletes such as Steve Prefontaine. Steve Prefontaine was the first to join Knight’s team this was a great advantage to Nike since Prefontaine was one of the most known runners of that time. John McEnroe was also another major advantage to have. When McEnroe injured his ankle he promoted a Nike shoe which created a different…

A lot of current NBA players that are signed to the Air Jordan brand have stated that they chose Air Jordan because they grew up watching and was very inspired by Michael Jordan. Rockets all-star guard Chris Paul, one of the most prominent Air Jordan endorsers in the NBA talked about Michael Jordan’s influence on basketball as well as sneaker culture in an interview with Sports Illustrated said that “MJ will always be a staple in the NBA because guys care about how they look when they play and…

When I was in 8th grade, I saw my first pair of Air Jordans in person in PE class. They were red, black, and white, and I had never seen anything like them. Retailing for $75, a pair was well out of reach of most students in my working class school; thus, we all gathered around them like pagans at an ancient shrine. The year was 1985, and there was no such thing as “Jordan 1’s.” No one knew there would be other versions later. Until Michael Jordan’s endorsement deal with Nike, no NBA player had…