Nike released this Air Jordan advertisement in 1988 along with their third line of Michael Jordan’s signature shoe, the Air Jordan III. This is during Jordan’s 4th season in the NBA, which some consider to be his breakout year, and Nike and Jordan’s brand awareness would’ve been very high at this time. Along with the superstar Jordan, Nike paired him with another celebrity, Spike Lee. His character in his movie “She’s Gotta Have It”, Mars Blackmon, is an eccentric resident of Brooklyn with an unending love for his city, Michael Jordan, and sneakers. The appearance of Mars Blackmon in earlier Nike commercials include the famous line “It’s gotta be the shoes”, alluding that Nike’s shoes are the reason for Jordan’s success. This ad uses all three rhetorical appeals, ethos with the inclusion of celebrities. Pathos, with the images and logos it shows, and Logos, bolding the words “best on earth”, its use of the appeals and creates a lasting image with the viewer about Nike’s product and brand. In 1988 when this ad was produced sports fans were in a Michael Jordan frenzy, he was begging to solidify himself as the greatest player of all time and his face was one of the most recognizable in sports. Spike Lee on the other hand is a…
In 1985, Peter Moore created the Air Jordan I design for Michael Jordan, which went on to become the most iconic and popular design out of all the Air Jordan models. The concept was brought into being at the Nike Headquarters in Beaverton, Oregon. Since, the original release of the 1985 model, the Air Jordan I has been modeled in numerous colorways and low and mid versions of the original high top shoe. Although, the shoe comes in a variety of styles, it is rarely seen having a collaboration.…
According to the article “The 25 Best Air Jordan Commercial of All Time”, the commercial “May be it’s my Fault” was released on the year 2008. This commercial originally aired on TV during Super bowl XLII. There were rumors that this commercial was made for the new LeBron commercial. LeBron attempting to take an alternate route to winning numerous titles and coming up short in this way. also, not to detract anything from LeBron’s unique business, yet it's similar to MJ's message was made for…
Researchers have been discovering new moons as well as making new technology, but the sense of adventure and inspiration we had then is gone (Kavanagh). Mars is not the only plans for the space program, but it is the closest step we can accomplish shortly (Chen). Sometimes we forget how much the technology has progressed since the last space race. They made it to the moon within a decade with the technology of that age, so there should be nothing stopping us from reaching the Red Planet within a…
advancements in technology in the past decade alone, it’s only natural that mankind would look to the final frontier once again. While considering the question of Mars colonization, we, as a society must consider cost factors of commuting and terraforming. The question of funding arises, exposing an even bigger dilemma of international cooperation. The factors bolstering humans to colonize are balanced by ethical and economic tethers that keep us here on Earth. Before we delve into the debate…
hygiene, isolation, and gravity are only a handful of what astronauts have to deal with on their missions through space and walking among other planets. While it is an exciting thought that humanity may be living on another planet, such as Mars, one day, it may not be as easy as society thinks when we finally make it there. An experiment was done by NASA to simulate what it would be like for a group of people to live on terrain similar to Mars (Cornet, 2015). “A major component of the…
In this class, Core 1, we have touched on many different subjects. First, we discussed about the origins of the universe in module number one. Afterwards, we touched upon the origins of life in module number two. Currently, we talked over the origins of societies and culture in module number three. Even though the three different modules all seem to be broad and different, I believe they have an important similarity, and that is classification. As humans, we have the tendency to classify…
other problems [3]. The departing journey is enough to make anyone go mad. Living in one room, barely being able to move, takes its toll. At least we don’t have to wear our suits yet. Once we get to Venus, living conditions will be even worse. Venus’s atmosphere has a pressure of about ninety times that of Earth and a surface temperature of around 470 C [4]. Even with the cooling apparatuses in our suits it’ll be sweltering. Another property of the air there is it’s 96.5% carbon dioxide [5].…
Imagine a time where humans could travel half of the speed of light. Humans could go to mars in under 10 minutes! This time is not that far away. With the new research of antimatter, scientists have found many impressive tasks we can accomplish. Even though there are many positive aspects of antimatter, many people are scared of it. This article will discuss why antimatter is a good thing and why we should be using it more. Many of people might not know what antimatter is. Antimatter is…
How satellites have been used to help society? A satellite is a space body which has been created by colliding of two or more space objects (for ex. meteorites). There are two types of satellites: natural satellites (like moon, an earth’s satellite) and man-made (artificial), satellites launched to the orbit by people. Natural satellites A natural satellite is space body that orbits another space body bigger than itself. Natural satellites are not man-made satellites. They come from space…