Research Paper On Air Jordan

Great Essays
In 1985, Peter Moore created the Air Jordan I design for Michael Jordan, which went on to become the most iconic and popular design out of all the Air Jordan models. The concept was brought into being at the Nike Headquarters in Beaverton, Oregon. Since, the original release of the 1985 model, the Air Jordan I has been modeled in numerous colorways and low and mid versions of the original high top shoe. Although, the shoe comes in a variety of styles, it is rarely seen having a collaboration. The Air Jordan 1 has only about eleven collaborations with other brands in comparison to its other model Air Jordans. Especially if the collaborator was intending to do a major change to the original shoe because the shoe was “an untouchable fashion …show more content…
Virgil Abloh was the mastermind for one of the most wanted Air Jordan releases for the year 2017, the Off-White Air Jordan I, collaborating with his Italian based brand. The Off- White Air Jordan I gives the illusion of an unfinished product due to it deconstructed design. The shoe uses color blocking which means only certain colors are in certain areas; the shoe does not have one distinct color. The colors that are most noticeable are red, white, and black with features of small blue and orange stitching. The red serves as the surrounding edges of the toe box, the overlay for the ankle area, the heel block, and the color of the bottom of the shoe. The white is used for the toe box, the tongue of the shoe, the sole, and a pentagon shape on …show more content…
He is “credited with creating the Air Jordan concept at Nike.” He only created the Air Jordan I out of the 32 player models made for Michael Jordan. He came up with the concept of the ball with the wing when he was on a flight back from Portland saying in an interview with Complex, “On the flight home I noticed a youngster wearing a replica pair of pilot’s wings given to him by the airlines...The design seemed to fit the idea of a guy who could fly.” During his time with Nike, he served as the Creative Director for the company. He moved his career to Adidas establishing Adidas America in 1992. He served as the Chief Executive Officer of Adidas AG and as Worldwide Creative Director of Adidas AG. He became Co- Founder of Sports, Inc. and Co-Founder and Global Creative Director at Adidas America Inc. During all theses accomplishments, he obtained 28 years of experience in the Sportswear Industry. He is currently serving as an Independent Director with Crailar Technologies

Related Documents

  • Improved Essays

    Jordan played in a minor league team for baseball for a short time and returned to the Chicago bulls in 1995. Then they win another championships against the Seattle Sonics. Now Jordan was averaging 30.4 point per game ( Sarah Houghton 1978). He helped them win 72 games in a season. They won in the final defeating the Utah jazz.…

    • 4180 Words
    • 17 Pages
    Improved Essays
  • Decent Essays

    Air Jordan History

    • 148 Words
    • 1 Pages

    Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike, Inc. and endorsed and created for Chicago Bulls basketball player Michael Jordan. The original Air Jordan I sneaker, produced for Jordan in 1984, were released to the public in 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. While reading keep in mind some terms used in sneaker culture. Colorway refers to the colors used on a particular sneaker.…

    • 148 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The shoe “Air Jordan” was created by a former NBA basketball all-star that can be argued to be the best player of all time. His name was Michael Jordan. Jordan made his very first shoe in early 1985. Still one of the best shoes for basketball and every day shoes. This basketball shoe was made for basketball players in the 1980's for kids and adults to wear during basketball games/practices around the world, it makes nearly 100 million dollars from Nike and other buyers for their amazing new shoe.…

    • 627 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Taking after the accomplishment of the III, Tinker Hatfield conveyed a standout amongst the most agreeable, most-adored Air Jordans in the arrangement, the Air Jordan IV. The Jumpman logo showed up on the tongue however with "Flight" included beneath it. Like the etched padded sole, the cut of the shoe was the same as the Air Jordan III. The noticeable Air unit and cushioned tongue and neckline likewise persisted from the AJIII.…

    • 279 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    He was the first former NBA player to become a majority owner of one of the league’s teams (Source#1). He was awarded the present medal of Freedom in 2016 (Source#3). From 2001 through 2014, Michael Jordan hosted an annual charitable golf event…

    • 409 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Brian Jungen Analysis

    • 819 Words
    • 4 Pages

    With Prototypes for New Understandings #6, Jungen bridge the gap from indigenous and mass cultures by taking Nike Air Jordans and reworking them into aboriginal masks. (Gambino) The shoes were red, black and white which were the traditional colours of the Haida and indigenous peo­ple of the Pacific Northwest coast. (Gambino) This nike shoe was designed by Michael Jordan himself and only became a sensation when owners were getting robbed and the demand for the shoe increased.…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Also conveys a message to the audience that if you buy this shoes you could be legendary. Which makes every teen viewer watching feel that they need…

    • 336 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Bill Bowerman Essay

    • 1079 Words
    • 5 Pages

    This shoe company has provided the “bat boot” for the first ever “Batman” movie and Nike also created the hoverboarding shoes in the movie “Back to The Future Part II.” Among other things which Nike has done to…

    • 1079 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Manufacturing Nike looks to maintain its competitive edge in the industry by researching and developing product innovations constantly. By allocating a great deal of resources into research and modifying their manufacturing techniques, they are able to do just this, as well as improve the company as a whole. Flyknit…

    • 1376 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The documentary Sneakerheadz, explores the recent pop culture phenomenon which revolves around buying shoes worn and marketed by basketball icons. The documentary begins by exploring the origins of the so-called “sneaker culture”. They justify how on the fateful day of September 15, 1984, Nike releases the first Jordan shoes, the “Air Jordan I”. It was a very important sneaker as it was one of the first shoes for an athlete to have their name on the product and to be successfully marketed to consumers with its successful marketing campaign. I believe the marketing campaign used in 1985, was one of the greatest campaigns of…

    • 740 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    One of them is the Jordan 7 French blue this is the shoe Jordan wore when he won the Olympic gold medal with the dream team. It was first released in 2002 and released as a retro in 2015. Second one is the retro Jordan 5 these are the new Jordan’s that released with multiple colorways also the shoe that he wore when he dropped 69 points in a season. The design on the sole was inspired from a ww2 fighter jet and one of the most popular sneakers because it was worn by will smith in the TV show fresh prince. Lastly this shoe is the one that I really wanted to put in my collection it is the retro Jordan 11 legend blue these are the most popular Jordan’s because he came back in a NBA season and won a championship in these.…

    • 765 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Why are these shoes in this ocean of rubbish? They distinctively should reside on an individual. Extravagant people are calling these yellow items useless, when someone in need could benefit from them. The trash echoes those destitute folks, while the shoes simulate a person so enthralled…

    • 150 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Nike Shoes History

    • 1768 Words
    • 8 Pages

    The first Nike shoe was designed with a waffle maker in 1971. The purpose behind the idea was to create a shoe with more traction for the runners that wear the shoe. Nike has grown from being a distributor for a Japanese shoe company, to a designing its own shoe, with a waffle maker to becoming multi-billion dollar athletic wear company. As the company has grown, so has its partnerships and advertisements, with the growth it has made came incredible opportunities to partner with incredible athletes. One of its major partnership is with one of the most recognized basketball players, LeBron James.…

    • 1768 Words
    • 8 Pages
    Improved Essays
  • Superior Essays

    Sneakerhead Essay Example

    • 2036 Words
    • 9 Pages

    They still make Air Jordans, originals ones, retro ones, and they all sell out instantly. That said, many people became sneakerheads because of influence, just like Jordan many others basketball…

    • 2036 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    Nike Executive Summary

    • 879 Words
    • 4 Pages

    EXECUTIVE SUMMARY This report focuses several aspect on how to uplift the sales of the product, we strike for innovation that grows the company, serves the athlete and to deliver inspiration to others. We will provide the elements of the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.…

    • 879 Words
    • 4 Pages
    Improved Essays