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    Hobbiton Case Study

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    Hobbiton Section One: Know Your Target Market It is important for Hobbiton to know their customers so they can adapt to their needs and better their company for their clients and the growing industry. The primary market for Hobbiton includes international visitors from Australia, china, UK and USA. Hobbiton know their main target market is international visitors as only 10% of their visitors are domestic. Hobbiton movie set tours caters for a large target market, it includes people who…

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    as well as, control the extent of privacy within their homes. Nannies, hired through registered agencies, receive some training to qualify them for the job and have contractual obligations to maintain their employers’ privacy. Customer Segments The target market for this service is young, middle class women who desire to have a family and successful career. The specific wants of the clients are that their children are taken care of when away, if their work involves travel, they would wish to…

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    The ad appropriately reaches its intended audience with specific scenarios targeted for them, in a way that makes them relatable and in the process portraying their brand as a solution to their issues by addressing a recurring concept such as love, therefore appealing to pathos as well. The ad, however, can easily make the audience lose interest on it as it has too much information and it takes long to…

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    According to the Nielsen Company 2014 Report-Millennials Breaking the Myths, younger and older millennials are “social media junkies”. They are constantly tuned in to some form of social media application whether it is on their smartphone, laptops, or desktop. Therefore, Facebook, Twitter, and Instagram will be utilized for direct advertising to raise brand awareness about Snapple products and to promotion the Snapple social media campaign that will run throughout the calendar year. Budgeting…

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    few seconds it already becomes clear who the target audience is. The target audience of this ad is clearly heterosexual men. This stays true from the start of the ad to the very end. This is due to the fact that the seemingly naked female appears on screen after only three seconds and remains the center of attention throughout the ad. Although the advertisement continues on for a total length of 52 seconds there is no indication of the target audience changing. There are also many less obvious…

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    Media Narrative

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    how. Create a brainstorming web to show all the factors you considered when deciding what to create and how you were going to do it. Who is your target audience? Why did you pick this audience in particular versus another audience? What are the factors about this audience that made them the perfect target for your media work? Explain why. How did you target these factors in your media work? What are the belief and value messages you are transmitting through your media work? Why did you choose…

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    La Mafia Trailer Analysis

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    group. Our production was more targeted at the male audience, as it utilises the violence/action genre. To attract this specified target audience we have used various effects, techniques and made choices affecting things ranging from visual effects to the smallest details. Some examples of these techniques are our choice of camera shot types, length, angles in addition to the special effects used. Many other techniques used to attract our audience are the colour choice, voice over, title cards,…

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    Case Study Unme Jeans

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    The Platform has a very niche target (Girls 13-24) which fits perfect into UnMe Jeans’s target. UnMe jeans can integrate their brand into the platform, this way users can promote the brand virtually by purchasing its products through virtual retail stores. From a Web 2.0 point of view, this social media plan supports all of the opportunities perceived as cultural values: 1. Social affiliation: The website has its own social affiliation per se, the target audience has a very strong interest…

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    Nike Ad Analysis Essay

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    athletes in their individual sports. It is also important to note that the description for this video is “the longest pick up game ever on the hottest day of the year”. From the content of this advertisement it would also be concluded that the target audience of the commercial is people living in the North America.…

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    all different types of products by using ethos, locos, and pathos. Alba Botanica has taken this one step further to starting a campaign related to doing good for yourself and others. Alba Botanicas advertisement is effective at persuading its target audience to purchase their new Hawaiian detox scrub with volcanic clay by using ethos, locos, and pathos. Alba Botanicas advertisement is one page, mostly black and white. Your attention goes first to the upper left side of the page theirs a lovely…

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