Media Narrative

Improved Essays
Media Summative

Because all texts are constructions, you had to think about what you would create and how. Create a brainstorming web to show all the factors you considered when deciding what to create and how you were going to do it.
Who is your target audience? Why did you pick this audience in particular versus another audience? What are the factors about this audience that made them the perfect target for your media work? Explain why. How did you target these factors in your media work?
What are the belief and value messages you are transmitting through your media work? Why did you choose these? How did you accomplish this task?
What interest or interests does this media text serve? How? What was the purpose of your media work: to inform,
…show more content…
I chose these because I hate the smell of smoking, and secondhand smoke can kill non-smokers, like me. I am hoping that this ad will get people to stop smoking, which will save smokers and non-smokers.
This media text serves the interests of people who experience second-hand smoke, and want it to stop. The media text does this by informing smokers of the dangers of smoking, which will hopefully get them to stop smoking, which will gratify second-hand smoke sufferers. The purpose of my media work was to inform and persuade. It informs people about the dangers of smoking, and persuades them to stop smoking. I accomplished this by stating a fact about smoking, and then a picture which shows that smoking can kill you.
I used size of font, text, illustrations, photographs, and bold print to communicate my message. I used size of font by making the words “by the time you finish reading this, about 44 people will have died from smoking,” in big font. I used text with the words at the top of the ad. I used illustrations with the cigarette gun. I used photographs with a person’s hand. I used bold print for the writing at the top of the

Related Documents

  • Improved Essays

    In Steve Craig and Terry Moellinger’s article, ““So Rich, Mild, and Fresh”: A Critical Look at TV Cigarette Commercials, 1948-197,” they address the ways in which television commercials promoted the appeal of cigarette smoking to different groups as well as how cigarette companies responded to the rising fears about smoking-related cancer. To start, following World War II television captured the public’s attention as the next greatest technological advancement. Around the country, not only the average American was investing in the newest fad, but so were cigarette companies who saw the television as their next marketing strategy. It is reported that during cigarette commercials “glory days” the companies had spent millions of dollars.…

    • 901 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Persuasive Essay It’s been more than two thousand years ago that a Greek philosopher could determine three ways to persuade an audience. One of them is ethos. Ethos shows that the person making the video or commercial has a certain degree of credibility. Having credibility in ethos contains good character and sense, also qualified to accomplish the argument.…

    • 753 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Benoit and Harthcock (1999) accomplished an essay with the goal of analyzing 40 print ads attacking the tobacco companies' attempts of attracting children into the bad habit of smoking. The data of this work have been taken from several American newspapers and magazines adopting the Tobacco-Free Kids Campaign. The analysis of the text of the campaign showed the use of different strategies which were responsible for making the ads more powerful and persuasive. One of these strategies was the order of the ads parts.…

    • 1052 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Rhetorical Analysis Quit

    • 723 Words
    • 3 Pages

    With the alarming amount of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative effects of smoking and endeavor to persuade them to stop smoking. The visual I chose is a commercial engendered by an anti-smoking agency called Quit. The commercial is aimed towards older adults who smoke and have a kid. The commercial shows a mother and a son walking in what seems like a busy airport terminal.…

    • 723 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The majority of the commercials we see these days are about companies advertising their products with the intention of showing the audience how they are better than the competition and ultimately convincing them of buying their product. On the other hand, some organizations use this method of communication to send a powerful message to the audience about issues concerning society. In this case, the United States Food and Drug Administration produced a commercial to send a message about how powerful the addiction for cigarettes is. The commercial is called “Bully” and is one of the many similar commercials of “The Real Cost” campaign which purpose is to reduce the number of teenagers who smoke by showing them the real costs of smoking.…

    • 1246 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Visual Rhetoric When you think of smoking what do you think of? Most people smoke because it helps release stress. Little do they know they're decreasing their chance of living a healthy life each time they smoke a cigarette. Is your life worth living for or do you want to decrease it every time you inhale a cigarette.…

    • 1007 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Everyone is familiar with the dreaded feeling of losing someone. An advertisement for the website 13Quit which aired on television in 2008 plays directly from this ubiquitously felt emotion. 13Quit is a website created to assist people in quitting smoking cigarettes. This video received a lot of publicity when it first aired because the content of the video affected the viewers so greatly. Now available on YouTube, people continue to watch the sad story of the little boy lost without his mother.…

    • 879 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    All things considered, the roles of mass media, subvert, and analyzing a commercial design affect the human mind while using rhetoric. Mass media play a major role in influencing People thinking, through rhetorical discourse like sensationalism, evoking a reaction from its viewership. For one thing, speeches, no longer have the…

    • 896 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Likewise, placing advertising banners in the community that shows alcohol, smoking, and secondhand smoking is harmful for the health can increase the people’s awareness of the harmful effects of alcohol and tobacco use. Lastly, it is important to help people cope with alcohol and tobacco use by connecting them to substance abuse (alcohol) and quit smoking…

    • 816 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Our media example is President Trump and his executive orders. What will happen in the future? We’re going to play with that idea a little bit. Our trailer is going to be horror/comedy based and a play on movies/games like Slenderman, Paranormal Activity, and Scary Movie. It’s going to have a glimpse into the future of Donald Trump’s America (over-dramaticized, of course) and how his many executive orders will change America.…

    • 940 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Over time, many items and industries have come and gone as technology has changed. The idea of advertising, persuading someone to buy your product or service, that is, has been around for a while and is not going away any time soon. Although the medium which is used to relay advertisements has changed with the advent of digital technology, print advertisements remain print advertisements. In his essay, “The rhetoric of an image”, Barthes identifies three primary components that form the message of an image. In this paper, I will use Barthes aspects of an image to analyze a Davidoff cologne print advertisement in order to describe the message of the image.…

    • 1070 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Young adults across the world are faced with the same situations and have to make similar decisions at this point in their lives. It doesn’t really matter where the live, many will be able to relate to the images in this ad. The hall with lockers, the restaurant and the kids at the party are all things people from many cultures can relate and have in common. This is an ad that will be effective and appeal to young adults and teenagers around the world. The tough decisions young adults need to make of whether to smoke or not to smoke is the same in all cultures.…

    • 1040 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The main audiences are teens and young adults that are tobacco users; however, it is so informative and very figurative that it is very important everyone should have understanding of how cigarette can kill you. The ad grabs a lot of attention and invokes feelings because of how crude it is. The resistant audience are people that love to smoke. Ethos, pathos and logos are three ways that are used to persuade people. In this ad, pathos, and logos are used appropriately.…

    • 878 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    General Goal: To Persuade Specific Purpose: To persuade my audience to stop smoking. Thesis Statement: The harmful effects smoking has on your body can be reversed if you stop smoking today. I. INTRODUCTION I. “I’m more proud of quitting smoking than of anything else I’ve done in my life, including winning an Oscar “, Christine Lahti. “I stopped smoking.…

    • 1081 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Smoking Advertising Essay

    • 1450 Words
    • 6 Pages

    Smoking Ads Through the Years Over the past few hundred years, smoking has been a prominent habit and a huge industry, generating billions of dollars. Now due to change in laws and societal taste, cigarettes and their use of ads to entice buyers have been on the decline. On the other hand, anti-smoking ads have been on the rise. Both of these types of ads, though polar opposite, have used similar tactics to incite change in viewers’ habits, whether it’s to buy their cigarettes, or to quit them altogether.…

    • 1450 Words
    • 6 Pages
    Improved Essays