The truth campaign is one of the most popular anti-tobacco campaigns. “Truth Initiative is dedicated …show more content…
The main audiences are teens and young adults that are tobacco users; however, it is so informative and very figurative that it is very important everyone should have understanding of how cigarette can kill you. The ad grabs a lot of attention and invokes feelings because of how crude it is. The resistant audience are people that love to smoke. Ethos, pathos and logos are three ways that are used to persuade people. In this ad, pathos, and logos are used appropriately. The ad provokes feeling of the audience. Ethos is appeal of ethics; on this ad it effectively persuades us that smoking kills and there is no other way. While watching this audience will be forced to think if it is ethical of the society to allow these tobacco companies to prosper while killing so many people around the globe. It persuades us that ethically this is …show more content…
According to Truth “5.6 million children alive today will die prematurely of tobacco-related illness”. On this ad they use statistic to grab people attention. “About 106,000 people in the UK die each year due to smoking.” This data supports the ads argument that smoking kills large amount of people. Showing these numbers and statistics makes the audience more intrigued of the truth. when watching the ad, a friend of mine told me people telling her to stop smoking bluntly didn’t give her any raw emotion, but actually seeing the numbers made her understand and not want to be part of the 106,000 people who