Smoking Ethos Pathos Logos

878 Words 4 Pages
According to a research done by the Centers for Disease Control and Prevention, an estimated 443,000 people die primary from smoking and another 8.6 million live with a serious illness caused by smoking each year. People who smoke, ignore or do not fully know and understand what smoking does to your body and social life. In the past there was a lot of money and assets involved on the tobacco industry. There was very little movement of change on not using tobacco; however, in recent years a lot of organizations are doing ads to prevent or to reduce tobacco use. These ads target mostly the youth, the use can change and have a renewed generation.
The truth campaign is one of the most popular anti-tobacco campaigns. “Truth Initiative is dedicated
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The main audiences are teens and young adults that are tobacco users; however, it is so informative and very figurative that it is very important everyone should have understanding of how cigarette can kill you. The ad grabs a lot of attention and invokes feelings because of how crude it is. The resistant audience are people that love to smoke. Ethos, pathos and logos are three ways that are used to persuade people. In this ad, pathos, and logos are used appropriately. The ad provokes feeling of the audience. Ethos is appeal of ethics; on this ad it effectively persuades us that smoking kills and there is no other way. While watching this audience will be forced to think if it is ethical of the society to allow these tobacco companies to prosper while killing so many people around the globe. It persuades us that ethically this is …show more content…
According to Truth “5.6 million children alive today will die prematurely of tobacco-related illness”. On this ad they use statistic to grab people attention. “About 106,000 people in the UK die each year due to smoking.” This data supports the ads argument that smoking kills large amount of people. Showing these numbers and statistics makes the audience more intrigued of the truth. when watching the ad, a friend of mine told me people telling her to stop smoking bluntly didn’t give her any raw emotion, but actually seeing the numbers made her understand and not want to be part of the 106,000 people who

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