How To Market Your Tourism Business
Chosen Tourism Business Is Hobbiton
Section One:
Know Your Target Market
It is important for Hobbiton to know their customers so they can adapt to their needs and better their company for their clients and the growing industry.
The primary market for Hobbiton includes international visitors from Australia, china, UK and USA. Hobbiton know their main target market is international visitors as only 10% of their visitors are domestic. Hobbiton movie set tours caters for a large target market, it includes people who have a love for the movies and books but surprisingly 1/3 of people visiting Hobbiton have never seen the movies or watched the books. This is a good thing for Hobbiton as it clearly shows …show more content…
The demographic includes special interest, incentive trips and people who are choosing to travel without young children.
Below I have a graph based on the Rotorua region as Rotorua is roughly an hour and a half away from where Hobbiton is located. It has large amounts of tourist’s attractions in itself and is a popular area for tourists to stay and make a day trip to Hobbiton to then return to their accommodation in Rotorua. In this table it shows the visitors origin, visitor’s expenditure, total visitors, day visitors, overnight visitors and their length of stay. By this information being documented and placed in a table we are able to clearly see Hobbitons larger target markets.
Visitor Origin Visitor Expenditure Total Visitors Day Visitors Overnight Visitors Length of Stay Visitor Nights
Auckland 688,000 275,000 413,000 2.4 nights …show more content…
As it is very eye catching many people are very drawn in and want to check it out, when they find out what it is linked to there is instant marketing and interest for Hobbiton. At the Matamata I-site customers are able to find out information and history on Hobbiton and the trilogy movies, they are also able to book tours for Hobbiton. They can choose to depart from the Matamata I-site or from the Shires rest at
Chosen Tourism Business Is Hobbiton
Section One:
Know Your Target Market
It is important for Hobbiton to know their customers so they can adapt to their needs and better their company for their clients and the growing industry.
The primary market for Hobbiton includes international visitors from Australia, china, UK and USA. Hobbiton know their main target market is international visitors as only 10% of their visitors are domestic. Hobbiton movie set tours caters for a large target market, it includes people who have a love for the movies and books but surprisingly 1/3 of people visiting Hobbiton have never seen the movies or watched the books. This is a good thing for Hobbiton as it clearly shows …show more content…
The demographic includes special interest, incentive trips and people who are choosing to travel without young children.
Below I have a graph based on the Rotorua region as Rotorua is roughly an hour and a half away from where Hobbiton is located. It has large amounts of tourist’s attractions in itself and is a popular area for tourists to stay and make a day trip to Hobbiton to then return to their accommodation in Rotorua. In this table it shows the visitors origin, visitor’s expenditure, total visitors, day visitors, overnight visitors and their length of stay. By this information being documented and placed in a table we are able to clearly see Hobbitons larger target markets.
Visitor Origin Visitor Expenditure Total Visitors Day Visitors Overnight Visitors Length of Stay Visitor Nights
Auckland 688,000 275,000 413,000 2.4 nights …show more content…
As it is very eye catching many people are very drawn in and want to check it out, when they find out what it is linked to there is instant marketing and interest for Hobbiton. At the Matamata I-site customers are able to find out information and history on Hobbiton and the trilogy movies, they are also able to book tours for Hobbiton. They can choose to depart from the Matamata I-site or from the Shires rest at