Analysis Of A Resident Nanny

1110 Words 5 Pages
Value Proposition
Many young women struggle to balance motherhood and the demands of their career; therefore, having a resident nanny helps to address this challenge. A resident nanny offers young mothers improved flexible working schedule because their working hours are not influenced by the availability of a nanny to assist when the mother is at work. Mothers can avoid being stressed out about their work schedule when they have an in-house nanny of their choice because they have the peace of mind that their children are being taken care of well when she is away at work. Moreover, seeking the services of nannies from a registered company provides the clients with a chance to conduct a background check, as well as, control the extent of privacy within their homes. Nannies, hired through registered agencies, receive some training to qualify them for the job and have contractual obligations to maintain their employers’ privacy.
Customer Segments
The target market for this service is young, middle class women who desire to have a family and successful career. The specific wants of the clients are that their children are taken care of when away, if their work involves travel, they would wish to travel with their babies too, and if their jobs involve working in shifts, then an in-house nanny reduces the chances of work conflicts
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Therefore, the company needs to invest in training potential nannies on how to take care of babies and establish good working relationships with their mothers. This kind of human resource will be crucial for the marketing and delivery of the services. To begin with, the company’s operations will target the busy urban cities as they are the most likely location to find majority of the target clients. To popularize the service, the firm will undertake a Google ad and Facebook ad campaign using part of the initial capital

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