Competitive landscape: Bright Horizons Family Solutions has many unique services that it provides to customers. Bright Horizons' Child Care & Preschool Curriculum -takes care of child’s unique ability in his/her early years and gives the children experiences to develop their own unique ability in creative activities, and the …show more content…
It has over 237 nurseries around the world. All of the nurseries are well designed to suit the children and their special needs. The rooms, outdoor play areas, and the modern equipment and toys, they all help to make the children creative and build up their own individuality. Busy bees childcare competes with Bright Horizons Family solutions by providing similar programs that allows the children to develop them selves in high standard activities. The childcare also competes by play the role of parents to the children. Knowledge Universe is another direct competitor of Bright Horizons Family Solutions. It is one of the largest providers in the childcare industry. Knowledge Universe always chooses the very best employees to offer the best experience of fun and a great learning experience for children. It also won early childhood educators …show more content…
So every business should renew and adapt to the new situation in the market. The customers’ preferences could change over time and Bright Horizon Family Solution should adapt to the changes and customer preferences by improving the programs.
Customers of daycare centers might shift or prefer nannies or home daycare because they feel like children are better raised at home. Even nannies will give their fully attention to the child, since the focus is only on one or few children instead of focusing on over two hundred children.
The increase in fulltime working parents will increase the number of customers in the firm. The opposite when the number of fulltime workers decrease, will decrease the number of customer in the firm too.
The increase of educated parents will increase customers of the firms because educated parents are fully aware of how important is preparing their children for school. The preparation will help their children to success in school in compare with the other children who have been taught at