Super Bowl Advertisement Summary

The video advertisement that can be accessed from the link above is the Carl’s Jr. ad that aired during the 2015 Super Bowl. The advertisement introduced the fast food company’s new “all natural” burger with the help of a seemingly naked female model. The advertisement is directed towards heterosexual men. After watching the advertisement for just a few seconds it already becomes clear who the target audience is. The target audience of this ad is clearly heterosexual men. This stays true from the start of the ad to the very end. This is due to the fact that the seemingly naked female appears on screen after only three seconds and remains the center of attention throughout the ad. Although the advertisement continues on for a total length of 52 seconds there is no indication of the target audience changing. There are also many less obvious things going on within the ad that further support heterosexual men as the audience. The advertisement’s target audience becomes even clearer as the ad continues and the actress begins walking through the market. All the men in the market become stunned and stares as she walks by. Even the men pre occupied with tasks at hand such as …show more content…
The ad sexually objectifies the actress from beginning to end in hopes of capturing the target audience, heterosexual men. According to an international advertising research firm (Ameritest) a staggering 52% of the firm’s viewers found the ad to be offensive. This however is nothing new for Carl’s Jr. in my opinion. After watching several other video advertisements it’s clear that sexist ads are the ideal way to advertise burgers for Carl’s Jr. Despite the ad offending 52% of Ameritest viewers who partook in the study, Carl’s Jr. all natural burger sales reached a record high the week of the Super Bowl. With this being the case I don’t see Carl’s Jr. ending their continuous output of sexist