Espresso machine

INTRODUCTION Our group was chosen Beryl’s Chocolate and Confectionary as our company visit to accomplish our assignment. We visited that company on 17 October 2014 at Friday. We chosen Beryl’s because we want to know the process to make chocolate and what factors that company was sustainable. Beryl’s Chocolate and Confectionary Sdn Bhd (Beryl’s) was established in 1995. The first placement of Beryl’s Chocolate is in Desa Serdang, Selangor. At the first, Beryl’s Chocolate only introduces three…

Our marketing campaign for Sunsweet Prune Juice includes heavy marketing on the different forms of social media as well as promotions and charity events. Our objective is to market the prune juice to the target market of 13-21 through the promotion of the health benefits and all the different things that can be done with prunes and prune juice. We have several opportunities to succeed in this target market because of influx of interest in healthy living, and cooking healthier meals in this…

The James Beard Award-winning chef, Mindy Segal, who is also behind Bucktown's Hot Chocolate restaurant will be launching a cannabis- infused desert in Illinois. One of Chicago's renowned chefs is partnering with cannabis cultivator Cresco Labs to create a line of marijuana-infused sweet treats. Some of the pastries include infused granola bites, chocolate brittle bars, infused hot chocolate drinks, cookie mix and do-it yourself cakes. Charles Bachtell, the founder of Cresco, Illinois' largest…

1.3. Result from Interviews In this stage, the primary data has been concerned, which was accessed by interviewing 5 industry experts on different positions in the coffee industry at Taiwan and are aware of the trends and changes in consumers’ behaviors in the industry as provided in the methodology. He results obtained for these semi-structured are provided below through making use of thematic analysis strategy. The three themes made for this purpose include, specialty coffee and its trends in…

The location I chose to study was the Starbucks at Cuny York College 94-20 Guy R Brewer Blvd., Jamaica, NY 11451; Starbucks is conveniently located on the 2nd floor of the academic core building where students, faculty and staff would get their morning or afternoon coffee along with a pastry of their choice. I chose this location because it was convenient for me to sit and observe since I take classes at Cuny York College. I have visited Starbucks 4 times, which were September 5 through to the…

Teaching Note STARBUCKS- GLOBAL BRAND IN EMERGING MARKETS Synopsis Howard Schultz, the man who took Starbucks from a few stores in 1980s to a global company spread in more than 75 countries, stepped down from Chief Executive Officer (CEO) position in April 2017. His successor Kevin Johnson had a big legacy to carry with him together with newer challenges coming up in business. With his technology background and a decade old association at board level with Starbucks, Johnson was in a good…

Kieślowski as a technician - Trois Couleurs: Bleu, Blanc & Rouge case study Kieślowski discusses about a close up shot of a sugar cube that is about to fall into the coffee in the film, Bleu. He further explains the purpose of the shot and its relation to the character’s emotions. It is somewhat a point of view shot of the protagonist. Her focus is all on the sugar cube and coffee, nothing else matters. The sugar cube is her form of escape, shutting everything out from her immediate world,…

Tea has been a long time traveler, conquering the world one county at a time, and is known for being one of the healthiest beverages. For over 700 years people have started, as well as ended their day with a nice hot cup of tea; reaping the benefits of its herbal medicinal properties. Did you know that during the time of the Han Dynasty in China, between 202 BC and 220 AD, tea was extremely hard to come by and was only able to be drank by the rich and people from Royal families? It wasn’t until…

Starbucks applies Sun Zi’s Art of War’s weaknesses and strength strategy in their business. Quoted from Sun Zi, he once said “those who arrive first at the battleground will have sufficient time to rest and prepare against the enemy.” This strategy of Sun Zi’s is applicable on Starbucks as the company has become the first thing that comes in mind when it comes to coffee. Besides, this strategy is the most useful tactic in the market as not only understanding the company’s own strength will be…

The production strategy in general will change with respect to geographic location. But the strategy by Juan Valdez Cafe focuses on production of the finest coffee beans in Columbia. Their key strategy is to create opportunities for coffee growers in Columbia and also produce the finest coffee beans which allows them to maintain their quality. Juan Valdez Cafe is a premium coffee brand in Colombia. The important aspect of Juan Valdez Cafe is holding together the cultural heritage of growing…