1.3. Result from Interviews
In this stage, the primary data has been concerned, which was accessed by interviewing 5 industry experts on different positions in the coffee industry at Taiwan and are aware of the trends and changes in consumers’ behaviors in the industry as provided in the methodology. He results obtained for these semi-structured are provided below through making use of thematic analysis strategy. The three themes made for this purpose include, specialty coffee and its trends in the future, completion in the Industry, and difficulties within the industry. All three of these themes would be providing potential information in regard to the knowledge of the participants about the coffee.
1.3.1. Theme 1: Specialty coffee and its trends in the future
From all the five participants, it was perceived that the future of the coffee is quite bright as the trending show that it is growing day by day. Tim Wendelboe Inte added that a sign of this could be from the increasing numbers of roasters. The roasters themselves indicated that the friendly and promising nature of the coffee in the economies has been supporting it to lead a successful future. While looking into the specialty in the coffee that …show more content…
This causes the public look for the limited aspects in the coffee rather than those on the basis of which the coffee has been made especial for them and so the pricing has been undertake. Similarly the consistency of the store, difference in the shop and retail were emphasizes by the interviews as the critical measure and difficulties in managing for the coffee industry. This refers to the idea that Personal Coffee should be emphasizing on these to the greatest extent. All four of them also emphasized on the common issue of pr icing and new entrants in the industry to be a great deal threat or difficulty faced by the coffee
In this stage, the primary data has been concerned, which was accessed by interviewing 5 industry experts on different positions in the coffee industry at Taiwan and are aware of the trends and changes in consumers’ behaviors in the industry as provided in the methodology. He results obtained for these semi-structured are provided below through making use of thematic analysis strategy. The three themes made for this purpose include, specialty coffee and its trends in the future, completion in the Industry, and difficulties within the industry. All three of these themes would be providing potential information in regard to the knowledge of the participants about the coffee.
1.3.1. Theme 1: Specialty coffee and its trends in the future
From all the five participants, it was perceived that the future of the coffee is quite bright as the trending show that it is growing day by day. Tim Wendelboe Inte added that a sign of this could be from the increasing numbers of roasters. The roasters themselves indicated that the friendly and promising nature of the coffee in the economies has been supporting it to lead a successful future. While looking into the specialty in the coffee that …show more content…
This causes the public look for the limited aspects in the coffee rather than those on the basis of which the coffee has been made especial for them and so the pricing has been undertake. Similarly the consistency of the store, difference in the shop and retail were emphasizes by the interviews as the critical measure and difficulties in managing for the coffee industry. This refers to the idea that Personal Coffee should be emphasizing on these to the greatest extent. All four of them also emphasized on the common issue of pr icing and new entrants in the industry to be a great deal threat or difficulty faced by the coffee