Juan Valdez Cafe Business Analysis
The other coffee houses have created many production plants across different countries but still Juan Valdez …show more content…
“Procafecol” is the company which manages the coffee shops and it comes under the FNC. The coffee shops raised their profits by 20% while compared to 2012 and made 52 millions US Dollars. The president of Procafecol Hernan Mendez Bages said: “The Juan Valdez stores are an investment in the future of the coffee growers of Colombia”. He even added that the growth of the stores have increased drastically outside Colombia. There are 244 Juan Valdez shops and 169 stores are in Colombia, 75 stores in other countries as on 2013. The stores are projected to increase and franchise models was recently implemented. The selling point focusses on bringing the experience of having the premium Colombian coffee around the world.
The consumers of coffee around the world are increasing which means the market is sustainable for high quality products. Juan Valdez Coffee can make a huge impact in the market since consumers require high quality and varieties when it comes to coffee. The focus on the welfare of Colombian coffee growers and country of origin branding strategy it is evident that Juan Valdez cafe has created an impact amongst the consumers mind. And with the right quality of products they are ensuring their stand amongst heavy