Juan Valdez Cafe Business Analysis

Improved Essays
The production strategy in general will change with respect to geographic location. But the strategy by Juan Valdez Cafe focuses on production of the finest coffee beans in Columbia. Their key strategy is to create opportunities for coffee growers in Columbia and also produce the finest coffee beans which allows them to maintain their quality. Juan Valdez Cafe is a premium coffee brand in Colombia. The important aspect of Juan Valdez Cafe is holding together the cultural heritage of growing coffee plants in Colombia alive. The strategy have created a strong brand persona in the market but it has lead to their competitors success too.

The other coffee houses have created many production plants across different countries but still Juan Valdez
…show more content…
“Procafecol” is the company which manages the coffee shops and it comes under the FNC. The coffee shops raised their profits by 20% while compared to 2012 and made 52 millions US Dollars. The president of Procafecol Hernan Mendez Bages said: “The Juan Valdez stores are an investment in the future of the coffee growers of Colombia”. He even added that the growth of the stores have increased drastically outside Colombia. There are 244 Juan Valdez shops and 169 stores are in Colombia, 75 stores in other countries as on 2013. The stores are projected to increase and franchise models was recently implemented. The selling point focusses on bringing the experience of having the premium Colombian coffee around the world.

The consumers of coffee around the world are increasing which means the market is sustainable for high quality products. Juan Valdez Coffee can make a huge impact in the market since consumers require high quality and varieties when it comes to coffee. The focus on the welfare of Colombian coffee growers and country of origin branding strategy it is evident that Juan Valdez cafe has created an impact amongst the consumers mind. And with the right quality of products they are ensuring their stand amongst heavy

Related Documents

  • Great Essays

    Case Study Of Zya Coffee

    • 1162 Words
    • 5 Pages

    Coffee Popularity Coffee in South Africa has seen a dramatic increase in popularity since 2007. Coffee shops in South Africa have experienced four times the amount of business over the past five years (coffeetastingclub.) Coffee in the forms of pods or home-made indicates the South African need for higher quality coffee. The growing coffee market in South Africa allows the exporting of Zya Coffee to be successful. As it is evident that South Africans have increased the amount of coffee they drink, while urging for higher quality.…

    • 1162 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    To achieve this, the Practice includes aspects that focus on fair pay and healthy working conditions, economic transparency, and sound resource management. To further our research and to be more responsible, Starbucks collaborated with agronomists which are people who study the production and use of plants as food among other uses. The business continued to improve the coffee and productivity but also reduce production costs. Due to the success of the program, Starbucks established 6 farmer support centers in popular growing regions, a satellite office, and our own farm (Facienda Alsacia). The company takes the needs of our suppliers very seriously.…

    • 820 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Swot Analysis Of Cedro

    • 3232 Words
    • 13 Pages

    Political Coffee beans are largely grown in developing countries. In order to lower the cost of raw material and thus reduce the production cost, the import countries and the tariffs and tax should be considered. Economic The coffee industry continues to be one of the most successful in the UK economy although it has experienced a 15-year continuously grow. Costa (1,670 shops), Starbucks (790) and Caffè Nero (560) remain to be the UK’s leading coffee brands with 54% branded market share. High profits are throughout the coffee industry.…

    • 3232 Words
    • 13 Pages
    Improved Essays
  • Improved Essays

    Figaro Case Study

    • 941 Words
    • 4 Pages

    9.1 Introduction This section consists of different affiliation, networks and linkages that Figaro has and what might be its contribution or the beneficial attribute to the company. Some organizations that are being associated with Figaro are: the German Development Service, League of Corporate Foundations, Philippine Coffee Board, Foundation like Figaro Foundation Corporation and the cooperative called SMSK. 9.2 Overall Performance of Networks, Affiliates, and Linkages Figaro has been actively boosts support for local farmers ever since they establish the firm. The company advocating the use of Philippine grown Barako coffee and it is evidently strengthening the Philippine agriculture sector and reinforcement of national…

    • 941 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Furthermore, there are a large variety of coffee and tea products on offer and Starbucks licensed their trademarks through grocery stores and regional and international foodservice accounts. To accomplish their main goal of being one of the most respected and recognised brands in the world, they need to maintain their high standard of…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Starbucks Case Study Starbucks is a massive company that prides itself on delivering the consumer high quality coffee ethically. In recent years, Starbucks has experienced a lucrative amount of growth. In the third quarter of 2016, Starbucks’ store sales increased 4%, net revenues grew 7%, and profitability jumped 9% (Doraisamy 2016). I attribute these astronomical numbers to Starbucks’ initiative to expand its operations nationally as well as internationally while maintaining its signature quality wherever it goes (Trefis 2016). Starbucks’ EPS (earnings per share) has increased 24% to $0.51 per share, and this is due to the company’s high profitability trickling down to their stock holders.…

    • 1011 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    S.W.O.T. ANALYSIS With these points in mind, the S.W.O.T. analysis of Starbucks Corporation core competencies identified the following strengths, weaknesses, opportunities and threats. A major strength is its extremely strong global presence. A person could visit almost any country, and be able to walk into a Starbucks and immediately “feel at home.” Starbucks “effectively leverages its rich brand equity by merchandizing products, licensing its brand logo out.” The combination of a strong market presence coupled with product placement, provides Starbucks with a strong competitive advantage both locally and internationally.…

    • 838 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    With this, Starbucks has a huge opportunity to increase the income of their company because of the increasing demand for their coffee. As for the Dubai Electricity and Water Authority these political, legal, and social factors greatly impact their business as…

    • 1251 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Price-wise, Starbucks continued its high pricing strategy in Taiwan, as with other countries. Due to their high prices, Starbucks is seen as a premium brand compared to others and hence, drinking Starbucks coffee is a portrayal…

    • 769 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    They also offer a variety of drinks, which include teas, iced coffee, and expresso based coffee drinks. They not only adjusted to the local environment, but also provided their unique products. Therefore, this supported the fact that Turkish coffee had a significant role in their culture. The actual product benefits include the quality of the coffee offered, branding of coffee products into various varieties such as iced coffee, and the styles of introducing new products through public relations and marketing events. Starbucks boasts augmented product benefits such as the provision of exceptional services through serving customers with passion, provision of warrants through product testing in case of a new product.…

    • 1137 Words
    • 5 Pages
    Superior Essays