International Expansion Strategy One of the leading players in the international donut and coffee restaurant chains, “Open kettle” promoted by William Rosenburg started its operations in 1948 at Quincy, Massachusetts. Till 1946, it offered luncheon services to workers in Boston. Their strategy was to prepare and to serve fresh coffee and donuts quickly and courteously though well-merchandised stores. They started selling donuts in 1959 and changed the name of the store to “kettle donuts”. In 1950, they assumed the corporate name of Dunkin’ Donuts. Doughnuts, based on American spelling of donut had originated from the Dutch oilcakes called “oliekoek” that are sweet cakes made of dough fried in oil, first prepared in 1909. During that time it was most likely the typical lifestyle and food habits of the Dutch living in India. The Dutch also had many savory items like “oliebolie” which resembles “Mysore bonda” in India. The company’s head office was in Canton Massachusetts. Dunkin’ Donuts had been the market leader for over 60 years…
William Rosenberg opened his first donut shop in Quincy, Massachusetts in 1948, it was named Open Kettle. Two years later, he renamed it Dunkin Donuts. It is easy to assume that a chain restaurant will be the same at any location. Often chain restaurants are a place where people come and go because they are in a rush. However, at the Middleton Dunkin Donuts, there is a true community of coffee drinker. At first glance, there are customers in and out getting coffee and donuts. Immediately…
wake us up. Dunkin Donuts known for its appetizing food and beverages is well known for its coffee as well. They are so confident in their products that their advertising campaign states “America Runs On Dunkin”. Their confidence is not mere talk although, several people are coming in and out of the store grabbing their favorite food and for the most part a coffee. Coffee is sold in foam cups which hurts the environment tremendously, although they are in the works of replacing it. Going into…
Dunkin Donuts It started with Dunkin Donut, an organization that Rachel Doucet worked for, and she said, “It really is a circus at times”. I interviewed Rachel Doucet who happens to works at Dunkin Donuts and I will do a critical analysis on the metaphors that she mentioned about Dunkin Donuts as an organization. It is based on a fast-food industry as an organization and how the people work as well interact in the workforce. I did a fifteen minutes interview and analyzed on the metaphors…
Description of Dunkin Donuts Dunkin Donuts is a multinational donut firm and coffeehouse based in the United States in Greater Boston, Massachusetts, and Canton. William Rosenberg established the firm in 1950 in Quincy, Massachusetts (Rosenberg, 2002). The firm has developed to become the largest baked goods and coffee chain globally having more than 12,000 restaurants in 36 nations. The products of the chain entail bagels, donuts, various baked products, and a broad array of iced and hot…
Not Your Mom and Pop Donut Shop I haven’t met a donut I didn’t like. They’re all so good. Donuts are what bagels aspire to become but never make it. I’m pretty sure I can single handedly take out a dozen donuts if I let myself. So this time I only ate half. New to Villa Park is Dunkin Donuts. There is no where to sit down in this place and there are so many people. To begin with Dunkin Donuts is a donut chain that is typically found in the Midwest and East coast. With the popularity…
we as consumers naturally depend upon and welcome coffee as a warm, caffeinated, familiar, (and for some, necessary) drink that keeps the worlds moving. In fact, Dunkin’ Donuts,’ an international coffee giant and one of the companies under study in this analysis, is known for its famous slogan “America runs on Dunkin.’” Dunkin’ Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg. Dunkin’ Donuts was successfully operated by Rosenberg and even acquired its largest competitor…
2.0 SWOT Analysis Dunkin’ Donuts had grown to become one of the largest coffee and baked goods chain with 11,000 outlets operating across 33 countries. The company’s products include doughnuts, sandwiches, other bakery products such as wraps, munchkins, and cookies, and a wide variety of hot and iced beverages. As a result, the company to grasp a position as one of the top 50 franchises in the world (Fitzpatrick, 2015). Besides, the company poised to combat headwinds present in this industry as…
An age old argument is the debate between the two most popular doughnut shops in the nation, Dunkin’ Donuts and Krispy Kreme. One is known for the classic glazed doughnut and the iconic paper hat, and the other is more recently popular and known for a delicious coffee-doughnut combination. While Krispy Kreme has the allure of showing their glazing process and is considered the epitome of hot, fresh doughnuts, for the reasons of exhibiting more variety and offering better availability, Dunkin’…
Over the past several years Dunkin’ Donuts has incurred indebtedness that has affected their financial standings. As of December 29, 2012, there was a total indebtedness of approximately $1.9 billion which excludes $1.5 million of undrawn letters of credit and $88.5 million unused commitments under the senior credit facility. The following year on December 28, 2013, there was approximately $1.8 billion indebtedness which excludes $3.0 million of undrawn letters of credit and $97.0 million of…