International Expansion Strategy
One of the leading players in the international donut and coffee restaurant chains, “Open kettle” promoted by William Rosenburg started its operations in 1948 at Quincy, Massachusetts. Till 1946, it offered luncheon services to workers in Boston. Their strategy was to prepare and to serve fresh coffee and donuts quickly and courteously though well-merchandised stores. They started selling donuts in 1959 and changed the name of the store to “kettle donuts”. In 1950, they assumed the corporate name of Dunkin’ Donuts. Doughnuts, based on American spelling of donut had originated from the Dutch oilcakes called “oliekoek” that are sweet cakes made of dough fried in oil, first prepared in 1909. During that time it was most likely the typical lifestyle and food habits of the Dutch living in India. The Dutch also had many savory items like “oliebolie” which resembles “Mysore bonda” in India.
The company’s head office was in Canton Massachusetts. Dunkin’ Donuts had been the market leader for over 60 years …show more content…
It offers savory doughnuts like the Pi'Dazzled, which is covered in cheese, homemade tomato sauce, chili flakes and herbs. The chain also sells a chocolate ganache filled donut dipped in “After Eight” minty chocolate. Mad Over Donuts started off as a tiny donut brand in Singapore with a mission to serve the best donuts, this planet has ever known. They believe that donuts should taste great every time and should source the highest quality ingredients of the globe to give the consumer “Love at First Bite! Experience”. They ensure freshness and therefore make their donuts fresh throughout the day. They offer dozens of flavors including glaze, fruit, chocolate and even savory & spicy donuts . However, India was not their first mover global choice to enter, but, they did eventually, as they perceived India to have larger target-customer groups or mass markets compared to other countries
One of the leading players in the international donut and coffee restaurant chains, “Open kettle” promoted by William Rosenburg started its operations in 1948 at Quincy, Massachusetts. Till 1946, it offered luncheon services to workers in Boston. Their strategy was to prepare and to serve fresh coffee and donuts quickly and courteously though well-merchandised stores. They started selling donuts in 1959 and changed the name of the store to “kettle donuts”. In 1950, they assumed the corporate name of Dunkin’ Donuts. Doughnuts, based on American spelling of donut had originated from the Dutch oilcakes called “oliekoek” that are sweet cakes made of dough fried in oil, first prepared in 1909. During that time it was most likely the typical lifestyle and food habits of the Dutch living in India. The Dutch also had many savory items like “oliebolie” which resembles “Mysore bonda” in India.
The company’s head office was in Canton Massachusetts. Dunkin’ Donuts had been the market leader for over 60 years …show more content…
It offers savory doughnuts like the Pi'Dazzled, which is covered in cheese, homemade tomato sauce, chili flakes and herbs. The chain also sells a chocolate ganache filled donut dipped in “After Eight” minty chocolate. Mad Over Donuts started off as a tiny donut brand in Singapore with a mission to serve the best donuts, this planet has ever known. They believe that donuts should taste great every time and should source the highest quality ingredients of the globe to give the consumer “Love at First Bite! Experience”. They ensure freshness and therefore make their donuts fresh throughout the day. They offer dozens of flavors including glaze, fruit, chocolate and even savory & spicy donuts . However, India was not their first mover global choice to enter, but, they did eventually, as they perceived India to have larger target-customer groups or mass markets compared to other countries