Dunkin Donuts: Company Overview

Improved Essays
Description of Dunkin Donuts
Dunkin Donuts is a multinational donut firm and coffeehouse based in the United States in Greater Boston, Massachusetts, and Canton. William Rosenberg established the firm in 1950 in Quincy, Massachusetts (Rosenberg, 2002). The firm has developed to become the largest baked goods and coffee chain globally having more than 12,000 restaurants in 36 nations. The products of the chain entail bagels, donuts, various baked products, and a broad array of iced and hot beverages. Its revenue in 2016 was the US $828.9 Million (Mass, 2017).
Mister Donuts was the main competitor of Dunkin Donuts prior 1990 (Rosenberg, 2002). However, in February that year, the owner of Dunkin Donuts Allied-Lyons acquired Mister Donut. Following
…show more content…
The global system-wide sales of Dunkin Donuts were $6 billion by 2010 (Beth, 2010). The company developed an application for gifting and payment for Android smartphones, iPod touch, and iPhone in 2012. Dunkin Donuts established their first loyalty system in 2014.
Key Current Competitors
The competition in the quick service industry has been stiff for several years particularly in the United States. Dunkin Donuts is among the main fast food players in the industry that has developed its ground in the United States and other nations globally. However, it has competitors that are also well-strategized and effective as Dunkin Donuts.
Starbucks is recognized as the most prominent quick service restaurant chain based in the United States that focuses on offering coffee. Over the time, its success story has been overwhelming and it is accurately manifested in its expansion and revenue growth. It was able to increase its location globally in 2016 alone to approximately 2000 improving its total stores to DUNKIN DONUTS
…show more content…
It is based in the United States and has been operating in the quick service restaurant chain industry for almost 80 years (Bhasin, 2017). It has consistently changed into a main fast food restaurant by developing branches in various sections of the country and also in the foreign markets. McDonald’s is a major brand that is recognized globally considering that it has constantly sustained its standards in the delivery of quick services regarding their food serving to their consumers. A recent study has approximated that in the United States only, the company serves not less than 60 million consumers each month, a determinant of how huge McDonald’s is in the industry (Bhasin, 2017). McDonald’s is among the major fast food chains in the industry and the top competitors of Dunkin

Related Documents

  • Great Essays

    The H.J. Heinz Company was founded in 1869 by Henry John Heinz with its headquarters in Pittsburgh, Pennsylvania. It is one of the world’s largest food producers which aim to produce affordable, convenient and healthy foods. Heinz is well known by their ketchup where 650 million bottles of Heinz ketchup is sold every year around the globe. Besides, Heinz is also expanding their market by producing a wider range of food which includes sauces; meals; snacks and infant/ nutrition (Heinz.com, 2016).…

    • 1762 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    Kevin Ratz Prof. Kim Marketing Research Out of Class Assignment 1 9/30/17 Firm Analysis Firm: Amy's Drive Thru (Owned by Amy's Kitchen) Industry Overview: The fast food industry began in 1951 with the introduction of, the most popular fast food chain to date, McDonalds. Since then the industry has become international with a current revenue of $570 billion USD. But, majority of its revenue is generated within the United States. The United States contributes $245.4 billion USD to that overall revenue with 208,210 businesses. Here on out we will focus on the domestic market of the fast food industry.…

    • 1042 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Competitor analysis Even unspoken there is no doubt about it that despite the recession coffee shops have flourished while others industries have struggled. Starbucks Corporation has certainly been the most profitable coffee chain in the past few decades while making use of their aggressive expansion strategies to banish most of its competition. They have focused on creating a dense network of stores all around the UK, while also opening up new locations all around the world. Starbucks has entered the UK in 1998 acquiring 65 - Seattle Coffee Company stores and implements its bright, welcoming sofa filled cafes on high streets across the country. By 2005 there were about 200 Starbuck’s coffee shops in London; this is more than in Manhattan.…

    • 1367 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Dunkin’ Donut was actually started as a catering services called “Industrial Luncheon Services” where the meals and snacks should be delivered to factory worker by William Rosenberg in 1946. He noticed that the huge success from donuts and coffee opened a specialized store called “Open Kettle” and after two years it was renamed it and it was commonly known as “Dunkin Donut”. Nowadays, Dunkin’ Donut is one of the world’s leading coffee chain and baked goods, serving 3 million customer every day. It started with a small businesses and grew to one of the top chains in the world. Dunkin' Donuts has earned the No.…

    • 219 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Standalone restaurants comprising 22% of the market, is the fastest-growing sector. The cafe segment has 12% market share and is growing at 10.7% a year. Although fine dining constitutes only 3% of the market, the segment has attracted investments from lots of multinational companies Fast-food chains such as McDonald’s, Domino’s Pizza, KFC, Subway, Haldiram’s and Bikanervala are expanding to smaller cities to enter into the untapped regions of these cities. These chains are estimated to have combined sales of Rs. 92,000 crores approximately by…

    • 1111 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    For instance, several retailers have opened pharmacy operations and even wellness clinics within their stores. Kroger went from having 23 wellness clinics in its stores in 2008 to 89 in 2012 and has continued to develop this service offering ever since (Garry, 2012). This, in conjunction with product development, can significantly increase a firms’ competitive advantage in this industry. As defined by David (2013), product development is “seeking increased sales by improving present products or services or developing new ones.” Grocers are continuously innovating products and services to meet the always-changing needs of consumers. In 2007, the top 20 food retailers in the United States saw about a 75% success rate in new products launched, Kroger at the forefront with a remarkable launching of nearly 1,000 new products in 2013 (Illia, 2014).…

    • 919 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Wendys Swot Analysis

    • 1401 Words
    • 6 Pages

    Wendy’s also purchased Baja fresh for $275 million in 2002. Wendy’s is one of the leading fast food restaurants in the world. Wendy’s holds this position, due to growth and expanding future endeavors. Wendy’s have been able to captive the market shares from historically invincible rivals through better services and higher quality products. Product…

    • 1401 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    MC Donald’s is represented by its logo – Golden Arches. According to the BBC report (2012), MC Donald’s is the world’s largest private employer with an employee base of 1.9 million people, leaving behind Wal-Mart. The products include several fast food items including hamburgers, sandwiches (MC Muffins), French fries, desserts, salads, snacks and beverages etc. MC Donald’s customers include working classes, middle class and people of all ages. Due to the changing consumer tastes the company had expanded its menu from non-vegetarian to…

    • 1421 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Give a broad outline of any Fast Food Company’s CSR strategy and examples of projects which they are involved with. (Source: Google images) “McDonald’s (or simply as McD) is an American hamburger and fast food restaurant chain. It was founded in1940 as a barbecue restaurant operated by Richard and Maurie McDonald.” (En.m.wikipedia.org, 2017) McDonald’s is one of the most successful fast food chains this world has seen and it is still improving. The great thing about this restaurant is that it doesn’t only want to improve itself but the community around them. McDonalds’ implements CSR in 60 countries and regions.…

    • 956 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Yum Brands Case Study

    • 890 Words
    • 4 Pages

    McDonalds Corporation has managed to accomplish many things in their time but with the new innovation of Yum! China, Yum! Brands will hopefully surpass them making them the number one fast food industry around the…

    • 890 Words
    • 4 Pages
    Improved Essays