Swot Analysis Of Dunkin Donuts

840 Words 4 Pages
In today’s ultracompetitive society, we as consumers naturally depend upon and welcome coffee as a warm, caffeinated, familiar, (and for some, necessary) drink that keeps the worlds moving. In fact, Dunkin’ Donuts,’ an international coffee giant and one of the companies under study in this analysis, is known for its famous slogan “America runs on Dunkin.’” Dunkin’ Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg. Dunkin’ Donuts was successfully operated by Rosenberg and even acquired its largest competitor Mister Donut in 1990 essentially paving the way for its expansion to serve as the coffee company of the United States and hopefully the world. Sixty-five years later, Dunkin’ Donuts is a global doughnut and coffee …show more content…
Indeed, Starbucks boasts over 23,132 stores in 65 countries and territories. Formed in 1985, Starbucks Corporation 's common stock trades on the NASDAQ Global Select Market ("NASDAQ") under the symbol "SBUX." What separates Starbucks from Dunkin’ Donuts is its carefully marketed association with higher quality and class than traditional coffee and coffee stores. Starbucks is often considered the staple coffee supplier of corporate America as well as many other upper-class consumers and international businesspeople. However, Starbucks and Dunkin’ Donuts continue to compete for market share and both companies currently have bold expansion …show more content…
In addition, by calculating the total debt ratio, it takes into account all debts of all maturities to all creditors. The asset management (or turnover ratios) is defined as the efficiency of asset use, which is important for any business. Profitability ratios are defined as the efficiency of operations and how that translates to the “bottom line.” Last but not least, the Market value ratio is defined as the market values of the firm relative to the book

Related Documents