Analysis Of Mcdonald's Management Information System

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1. Introductions:

Management information system (MSI) is the integration between people and technology. Over the years, management system has significant impact on developing organizational productivity, efficiency and most importantly financial growth. Though, management information system is the catalyst to increase business operation flow by relating people with technology but immensely incurred additional cost on its implementation within organization.

During World War II, McDonald started business in 1940 California founded by Richard and Maurice McDonald but after World War II, In 1955 McDonald incorporated as McDonald Corporation by Ray Kroc. The company generally entered into retail-market to sale fast food items (such as, hamburger,
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McDonald makes sure every outlet have all the necessary resources to facilitate this work flow.
2.2 Transaction Processing System:

Introducing electronic payment (i.e. eftpos payment) system allows McDonald to receive daily transaction report from every outlet in worldwide. Recent addition of eOPS in McDonald’s restaurant, analyze million of record throughout its network as well as enabling user to access on web based system from easy access environment(Fujitsu Australia Software Technology, 2014).

Figure 2: Transaction Processing System in McDonald
2.3 Management Information
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This awareness strategy for McDonald’s products was proven successful for capturing target market at the very initial stage.
9.2 Exploration:

During the exploration stage, McDonald started to increase promotional campaign, corporate marketing, personal sailing, direct marketing using web based marketing strategies i.e. promotion with communication. More and more consumers able to know about McDonald products via newspaper, online email subscription system (i.e. newsletter, discount coupon, event booking for kids) and radio. This was in mid 1950-1960 of the year when McDonald launched franchise options to expand the business in United States of America. As the business is expanding, consumers began to have more interest of McDonald’s information.
9.3

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