Panera Bread

In the US, Panera Bread is known for having fresh breads, coffees, soups, and sandwiches. It is a sit down restaurant, or take out, that operates with a front counter to order meals, then a pick up location. Panera is know in America as a fast-casual food place where consumers can grab a sandwich, soup, or salad and enjoy a calming atmosphere. We will be positioning Panera Bread much differently in the Netherlands. We want consumers to see Panera Bread as an inviting restaurant that serves high quality, fresh breads and traditional Dutch soups. Our campaign will focus on creating an associated image of “traditional Dutch food” in the minds of our target audience. When consumers think Panera Bread, they will think of warm soups and fresh breads. As far as competitors go, La Place is our biggest contender. La Place is a Dutch restaurant chain that has over 100 restaurants in the Netherlands. The menu includes hot meals, salads, sandwiches, coffees, and fresh fruit juices. They stress the importance of using all natural ingredients free of additives. Similarly, Panera Bread will offer some of the same…

Company Background: The Panera Bread Company was founded in 1981 and was original named Au Bon Pain Company. In 1993 Au Bon Pain Company purchased Saint Louis Bread Company. After the purchase the company revamped and changed the name to Panera Bread. In 1997 Panera Bread was on a path to being a leader in its industry but it would require all of the financial resources of the company. May of 1999, shareholder values where over $1 million dollars. As of June 25, 2013, Panera Bread owns and…

The Au Bon Pain Company was founded in 1981 by Ron Shaich and Louis Kane. (“Panera Bread Company: Our History”, 2014) Au Bon Pain was a successful bakery-café company throughout the 1980s into the early 1990s. (“Panera Bread Company: Our History”, 2014) In 1993 Au Bon Pain purchased a bakery café company called the Saint Louis Bread Company. (“Panera Bread Company: Our History”, 2014) This newly purchased company consisted of 20 bakery-café locations in the area of St. Louis, Missouri. (“Panera…

Panera Bread’s Strategy • Appeal to urban workers and suburban dwellers that are looking for a quick-service meal. • Create a café that offers good bread. • Company Vision: -Fresh-dough, artisan bakery, and upscale, fast service menu selections. • Management Long-term Goal: -Become a global brand. -Become a leader in the specialty bakery-café segment. • Growth Strategy: -Increase the number of Panera Bread locations by opening up company-owned and franchised units. •…

Panera Bread is a champion amongst the most celebrated, and snappiest creating chains in America today. Also what 's more America 's most cherished tough situation sandwich shop according to our late overview, it’s moreover raking in the cash. Yet behind the new arranged bread and smiling organization, there 's a fascinating history, and a huge amount of spellbinding things happen out of sight to make your experience as trouble free as would be judicious. That is truly significant for any…

Abstract This paper is an overall analysis of Panera Bread Co. and details the company’s lifespan. Louis Kane and Ron Shaich created a bakery-café enterprise names Au Bon Pain Company Inc, who bought out Saint Louis Bread, which was eventually transformed into what we now know as “Panera Bread Company.”(Thompson, Jr.) A financial analysis of Panera Bread Co. and their main competitors, McDonalds, Starbucks, and Yum Brands are portrayed. I have discovered that Panera Bread is an incredibly…

Panera Bread Company was founded by Louis Kane and Ronald Shaich, who together grew Panera into one of the largest competitor in the fast food restaurant business, and the leader in the evolution of fast causal dining. The company currently operates and franchises 1,504 Panera Bread bakery-cafés in 40 states and 17 facilities that deliver fresh dough to the bakery-cafés every day. Panera’s mission has them committed to provide customers with freshly baked artisan breads and quality delicious…

Synopsis of the Case: Panera Bread Company started in 1976 and quickly developed into the phenomenon it is today. Panera was created on the concept of using simple ingredients to create the sourdough in its bread. The use of sourdough cultivated the company into success, while being the vision and driving force behind everything the company does (Hoffman, Wheelen, Hunger, & Bamford, 2015, pp. 16-2). Since starting in 1976, the company has gone public, invested in new acquisitions, while…

Introduction to Panera Bread's Strategy Panera Bread has continued to adapt components of their strategy as the economy, new opportunities and technology have presented themselves. Their overall strategy focuses on providing fresh high quality food in the fast-casual food market. Offering a variety of made to order sandwiches, soups, bakery items, and beverages. They also focus their attention on creating a relaxing atmosphere to tailor to the suburban upscale neighborhoods. Of the five…

Panera Bread Company (2010): Still Rising Fortunes Case 16 Dalia Leal Columbia College Case 16 Panera Bread Company (2010): Still Rising Fortunes Panera Bread Company is fast casual restaurant franchise that can be seen at various locations throughout the United States. Since its beginnings it has had a set apart concept that has kept it at the top for sales of its industry category. As with any company, it has its strengths and weaknesses. Its resources, capabilities and core competencies…