Company Background:
The Panera Bread Company was founded in 1981 and was original named Au Bon Pain Company. In 1993 Au Bon Pain Company purchased Saint Louis Bread Company. After the purchase the company revamped and changed the name to Panera Bread.
In 1997 Panera Bread was on a path to being a leader in its industry but it would require all of the financial resources of the company. May of 1999, shareholder values where over $1 million dollars.
As of June 25, 2013, Panera Bread owns and franchises over 1,700 bakery-cafes and has location in 44 states including Ontario and Canada.
Summary of company actions:
Panera Bread has a commitment to “making the best bread”. (Panera Bread, 2016) This seems to be part of their every day and mission of the company. “With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes …show more content…
We don’t feel like Panera Bread sees the importance in having a sufficient marketing budget. They will be challenged by their competitors who have larger advertising and marketing budgets and Panera Bread will need to allocate larger a percentage of their revenues on marketing in order to remain competitive in their targeted market.
Panera Bread does offer a drive thru service at most of their locations but it the drive thru operates thru the regular counter. There is no separate drive thru like most restaurants have. The reasoning for that is Panera Bread reportedly “studied drive-thru options for a decade before finally introducing one in 2005. That was only after the company settled on a design that would hide drive-thru operations from the regular counter-serve customers (they didn’t want to disturb or distract anyone), and after developing special packaging that ensure “food integrity” in drive-thru orders”. (Tuttle, 2014) If you are a customer going thru the drive thru the service is no faster than going in and placing an
The Panera Bread Company was founded in 1981 and was original named Au Bon Pain Company. In 1993 Au Bon Pain Company purchased Saint Louis Bread Company. After the purchase the company revamped and changed the name to Panera Bread.
In 1997 Panera Bread was on a path to being a leader in its industry but it would require all of the financial resources of the company. May of 1999, shareholder values where over $1 million dollars.
As of June 25, 2013, Panera Bread owns and franchises over 1,700 bakery-cafes and has location in 44 states including Ontario and Canada.
Summary of company actions:
Panera Bread has a commitment to “making the best bread”. (Panera Bread, 2016) This seems to be part of their every day and mission of the company. “With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes …show more content…
We don’t feel like Panera Bread sees the importance in having a sufficient marketing budget. They will be challenged by their competitors who have larger advertising and marketing budgets and Panera Bread will need to allocate larger a percentage of their revenues on marketing in order to remain competitive in their targeted market.
Panera Bread does offer a drive thru service at most of their locations but it the drive thru operates thru the regular counter. There is no separate drive thru like most restaurants have. The reasoning for that is Panera Bread reportedly “studied drive-thru options for a decade before finally introducing one in 2005. That was only after the company settled on a design that would hide drive-thru operations from the regular counter-serve customers (they didn’t want to disturb or distract anyone), and after developing special packaging that ensure “food integrity” in drive-thru orders”. (Tuttle, 2014) If you are a customer going thru the drive thru the service is no faster than going in and placing an