Panera Bread’s Strategy
• Appeal to urban workers and suburban dwellers that are looking for a quick-service meal.
• Create a café that offers good bread.
• Company Vision:
-Fresh-dough, artisan bakery, and upscale, fast service menu selections.
• Management Long-term Goal:
-Become a global brand.
-Become a leader in the specialty bakery-café segment.
• Growth Strategy:
-Increase the number of Panera Bread locations by opening up company-owned and franchised units.
• Franchise Strategy:
-They have to open many stores typically 15 bakery-cafes in six years, which is the terms of their agreement. The franchise candidates have to have successful operations and meet development schedule.
• Marketing Strategy:
-The company
• Appeal to urban workers and suburban dwellers that are looking for a quick-service meal.
• Create a café that offers good bread.
• Company Vision:
-Fresh-dough, artisan bakery, and upscale, fast service menu selections.
• Management Long-term Goal:
-Become a global brand.
-Become a leader in the specialty bakery-café segment.
• Growth Strategy:
-Increase the number of Panera Bread locations by opening up company-owned and franchised units.
• Franchise Strategy:
-They have to open many stores typically 15 bakery-cafes in six years, which is the terms of their agreement. The franchise candidates have to have successful operations and meet development schedule.
• Marketing Strategy:
-The company