So why is Panera so success? When you’re on your lunch break and your only options are fast food and Panera, most people will choose Panera. This is because it’s just as quick and easy as its burger chain competitors. Its reputation is being healthy and wholesome and it’s inexpensive. Moreover many credit the stores are nicely designed and comfortable. The expansion of crisp prepared bread is what tops off an already good thing. With around 1,800 locations in …show more content…
In 2006 and 2007, the fact that every Panera bread offered free Wi-Fi was pretty revolutionary. Especially the fact that they provided more free Wi-Fi than every other company in the country. Panera Bread is slacking and shares of Panera Bread have fallen by 13 percent so far in 2014. The organization is missing out to organizations, for example, Starbucks, which has the top of the line espresso business cornered, and Dunkin ' Brands, which has the low-end espresso business sector cornered. Panera isn 't putting forth anything convincing to contend on either front, and this is appearing in the organization 's deals. With this being said, one can as of now present the defense that Panera shares ought to be stayed away from until the organization has the capacity revive fervor about its items: if Starbucks and Chipotle can do it, then Panera ought to have the capacity to do as such