➢ Harley-Davidson Inc.
The success of Harley-Davidson Inc. was achieved by adopting the design and positioning school strategy.
From the design school strategy point of view, it shows that Harley-Davidson Inc. has used its strengths of Innovation to reach a balance between the internal opportunities and the external environment.
Harley-Davidson they saw a need to be innovative to cater to the ever-changing market. Therefore they build motorcycle to suite the younger and international market that prefers sleek and faster bikes. They have continued to do research and development to improve their bike and also come out with different bike to cater to their customers needs. Like the Softtail models for beginners riders and Sportster for people who wants a wider rear tire. With more models of motorcycle being produce it expands their market to not one they loyal heavyweight customers but also young and women customers. Which is one reason that made them successful.
From the positioning school strategy point of view, they chose the strategy of using their customers loyalty to help the company gain SCA it shows that Harley-Davidson Inc. knows its position in it market as a differentiation.
Harley-Davidson customers are not what normal people might …show more content…
Share the same strategy of design and positioning school while Panera Bread Company shares positioning school and uses culture school. Both Walt Disney Company and Harley-Davidson uses their strong branding as differentiation as a competitive advantage. While they are sharing the same SCA they are for very different purpose, Walt Disney Company uses it to diversify their business while Harley-Davidson Inc. uses it to hold on to loyal customers. Sharing the same strategy of position school Panera Bread Company use its cost advantage as a SCA to be a
The success of Harley-Davidson Inc. was achieved by adopting the design and positioning school strategy.
From the design school strategy point of view, it shows that Harley-Davidson Inc. has used its strengths of Innovation to reach a balance between the internal opportunities and the external environment.
Harley-Davidson they saw a need to be innovative to cater to the ever-changing market. Therefore they build motorcycle to suite the younger and international market that prefers sleek and faster bikes. They have continued to do research and development to improve their bike and also come out with different bike to cater to their customers needs. Like the Softtail models for beginners riders and Sportster for people who wants a wider rear tire. With more models of motorcycle being produce it expands their market to not one they loyal heavyweight customers but also young and women customers. Which is one reason that made them successful.
From the positioning school strategy point of view, they chose the strategy of using their customers loyalty to help the company gain SCA it shows that Harley-Davidson Inc. knows its position in it market as a differentiation.
Harley-Davidson customers are not what normal people might …show more content…
Share the same strategy of design and positioning school while Panera Bread Company shares positioning school and uses culture school. Both Walt Disney Company and Harley-Davidson uses their strong branding as differentiation as a competitive advantage. While they are sharing the same SCA they are for very different purpose, Walt Disney Company uses it to diversify their business while Harley-Davidson Inc. uses it to hold on to loyal customers. Sharing the same strategy of position school Panera Bread Company use its cost advantage as a SCA to be a