Evaluating The Effectiveness Of Tesla's Operation Strategies

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Businesses have to adopt relevant operations strategies in order to achieve their business goals and performance objectives. Operation strategies involves the process of monitoring the production of goods and services from inputs to outputs. Businesses often set goals to assist them with the strategies they choose to implement in the operations process. This report will evaluate the effectiveness of taking advantage of technology, managing quality management and performance objectives in the performance of the business. These operations management strategies will be examined through the use of two global businesses, McDonalds and Tesla.

Performance Objectives:
Performance objectives is setting goals for the operations management and using
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When implementing this strategy, it is important for operations managers to do market research. Tesla noticed that the use of gasoline cars was negatively effecting the environment, therefore they designed a car that is powered by electricity and consumes 50% less CO2. This allowed Tesla to target consumers who also had the same vision as Tesla, focusing on being environmentally sustainable. Most individuals would prefer a car that is easy, convenient, reliable and environmentally friendly. Tesla has met all these factors which has pleased consumers and therefore improved the performance of the business. The design of Tesla cars has attracted consumers once they heard that the car is powered by electricity. Consumers are interested in it as it is something new and unique in the market. Tesla cars are also beneficial for consumers as they save heavily from fuel. The annual fuel costs for average gasoline cars in USD is $1245 whereas annual running costs for Tesla is $423. The business has successfully gained a sustainable competitive advantage in the market due to their ability to differentiate their products from other businesses in the industry. This is complimented by their consumer focus in terms of their marketing strategy to align the company vision to that of its consumers. The business is very determined and has achieved what they have put their focus to. Tesla’s goals for within the next four years is to severely increase car …show more content…
McDonalds has successfully used performance objectives throughout their operations process to become a leading fast food chain. Tesla has also effectively used the strategy of new product design and development as well as technology to innovate their products and put out something in the market that no one has seen before. Both these global businesses have shown that these strategies have been very effective in the performance of the business as McDonalds sales in Australia have increased from $1billion within a year and Tesla has a $7billion revenue

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