Studebaker Comparison

Superior Essays
The car company Studebaker manufactured cars for more than fifty years before they eventually closed their doors in March 1966. During these years, this American car manufacturer sold hundreds of thousands of high-quality cars to the American public and even the American government to help out on war efforts. The Studebaker Company is comparable to a newer, more modern car manufacturer, Tesla. Tesla is well known for their electric cars they manufacture, as well as implementing cutting-edge technology into their models. The two car manufacturers, Studebaker and Tesla, have many comparable aspects, such as their come ups, model of cars, financial troubles, and pricing. Studebaker had a modest beginning. Studebaker started out in 1952 when …show more content…
One which stands out the most however, is the Studebaker Avanti: sleek, luxurious, and one of the best in its time. The Avanti was at the top of its class at the time: it had advanced safety features such as the built-in roll bar, amazing performance with its supercharged V-8 engine, and was popular as well, as James Bond and Ricky Nelson both had their own! (Jedlicka). This supercar is similar to another remarkable car, the Tesla Model S P100D. The Model S boasts to be “the safest, most exhilarating sedan on the road” (Model S), and with its autopilot capabilities, all-wheel drive, electronic traction control, and impact absorbing boron steel rails, these statements seem to hold true. Because of these car’s intricately designed bodies and unique aerodynamic builds, they were able to break speed records held before them. The Studebaker Avanti broke twenty nine records when it blazed down the track at almost 200 miles per hour. “One hundred years later, a futuristic, supercharged coupe threw up a rooster tail of salt as it sped across those same flats at nearly two hundred miles per hour, shattering twenty nine records. That coupe was the startling new Avanti, also made by Studebaker” (Cherry). Due to the Avanti’s lightning speed, Studebaker was able to claim multiple records to their name. The Tesla Model S recently broke a speed record as well, as on February 7, 2017, the Model S went blazing down the track to set a …show more content…
For example, take the 1922 Light Six Model: a modest, mid-size, family car. “Its 1922 Light Six model cost just under $1,000. If that sounds like a pretty good deal for a middle-of-the-road car even back then, you’re right - it’s around $14,000 in today’s dollars” (Wolff-Mann). Because Studebaker sold exceptional cars for cheap prices, there was plenty of demand for their cars, and they made lots of profit. Although Studebaker made their profit selling with cheap prices, Tesla has been using a different business model. One of Tesla’s most popular models, the Model X, costs almost $90,000! “The Model X starts at a base price of $88,000 and has 3 product offerings: 75D, 90D and P100D” (Richardson). Although these prices are certainly higher than the average price of a car in the US (about $33,000), the Tesla models are high class and certainly worth the

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