Tesla Mission Statement

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Background on Tesla:
Tesla is truly unlike any other company. Although many companies have taken up conservation through recycling and sustainable resourcing, Tesla has devoted themselves to providing sustainable products to provide clean, safe energy products for generations to come. According to CEO Elon Musk, the mission statement is “to accelerate the world’s transition to sustainable energy” (Tesla 2017). Focusing on renewable and sustainable energy, Telsa produces a wide arrange of products to propel modern society into a more energy friendly future.
Tesla’s image heavily reflects the mission of the company. Providing sustainable products, while maintaining a company image of sustainability can prove to be daunting. The company maintains
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focused on innovating technology that would decrease the modern consumer’s reliance on fossil fuels. Tesla unveiled their first car, the Roadster, in 2005. Despite being a large milestone for the company, it was not until the release of the Model S in 2008 that Tesla became a leader of fully electric vehicles. The Tesla Model S, with the help of technological and software modifications, shattered records to reach 60 miles per hour in 2.8 seconds. In 2012, Tesla added the Model X, a sports utility vehicle to its product line, which rolled out of production in 2015. The Model X would become the first SUV to be rated a perfect 5 in all categories, including rollover risk, by the National Highway Traffic Safety Administration (Isidore). Although proven successful, Tesla still had one major obstacle: price and distribution. Electric vehicle technology was and remains a newer exploration for the automotive market. Therefore, the cost of Telsa’s vehicles are higher than that of gasoline automobiles. However, Elon Musk, the current CEO, hopes to change this with the introduction a friendlier mass market option known as the Model 3. The Model 3 will have a significantly lower starting price at approximately 35 thousand dollars. Together with their automotive industry, Tesla has established a network of charging stations throughout the United States to offer drivers usage when away from home (TechCrunch), allowing …show more content…
The company produces the Powerwall and solar panels used for energy generation within the home. The Powerwall seamlessly operates through solar energy to provide electric power any time of day or night through their rechargeable units without failure for the average consumer. With a cost of approximately 5,500 dollars per unit, Tesla’s Powerwall provides energy for a homeowner’s need with an energy efficiency rate of ninety percent, considerably more efficient than that of its competitors (Tesla 2017). For commercial and utility purposes, Telsa produces the PowerPack. While also powered by solar, the PowerPack is built to supply a greater amount of energy than that of the power pack through 16 individual battery pods per unit. Generally used in the presence of a solar field, the product is designed to supply power for large businesses or, with a great scale, entire cities at 200 kWh of energy per pack (Muoio 2016). The Powerwall and Powerpack, along with the vehicles, hopes to propel the usage and integration of energy

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