Marketing Strategy: Samsung Marketing Strategies

Decent Essays
Samsung Marketing Strategy
Not too far ago, Samsung wasn't as popular as now. They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc. Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brands today.

What helped Samsung to become an industry leading technology company, was the marketing strategy they applied. The Samsung marketing strategy was one of the most effective strategies ever created because it helped a cost-driven company to change its structure and become an authority manufacturer.Due to the ever-changing tastes of consumers in the technology industry, companies had to follow the pace and offer progressive
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As Apple, Samsung also uses skimming price to gain the upper hand over their competitors. For instance, Galaxy S6 and S6 Edge are the brands new products of Samsung carrying the slogan "Next is Now" and claiming that they are the most beautiful smartphones ever created. Without a doubt, S6 Edge (64 GB) that costs 1 180$ will brilliantly/smoothly sell around the globe. But, what will happen when other competitors will launch a smartphone with identical features? Simple. Samsung will lower the price and easily steal customers from the …show more content…
In certain cities, Samsung has a contract with a single distribution company that distributes the product throughout the city. For instance, Mumbai is a great example of a city, where Samsung distributes its product through a single company. These reasons may vary, but some of them might be like less concentration required for monitoring distribution channels or paying less to distribution companies because while placing a large order, discounts are always present.

Promotion in the 4Ps of Samsung - Samsung marketing strategy uses diverse forms of promotion. As Coca-Cola and Nike, Samsung is convinced that advertising is one of the best forms of promotion to engage potential consumers. Besides advertising, Samsung approaches different promotional tactics to make customers buy the product. For instance, quite often, Samsung introduces discounts, sponsors events, engages with national and worldwide festivals, etc. Hence, the Samsung marketing strategy simultaneously helps the organization progress in different

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