Kansai Nerolac Paints Case Study

General Management project on


Submitted in partial fulfilment in award of the degree of
Master of Management Studies (MMS)
Under University of Mumbai

Submitted By
(Roll No: 337)

Under the Guidance of

N L Dalmia Institute of Management Studies and Research

This is to certify that project titled “Valuation of Kansai Nerolac Paints Limited” is successfully completed by Ms. Deveshree Rawool during the IV Semester, in partial fulfilment of the Master’s Degree in Management Studies recognized by the University of Mumbai for the academic year 2016 through 2018.
This project work is original and not submitted earlier for the award of any
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The Nerolac owned plants are at the following places:
1. Jainpur (Uttar Pradesh)
2. Bawal (Haryana)
3. Lote, Chiplun (Maharashtra)
4. Hosur (Tamil Nadu)
Kansai Nerolac Paints Ltd. has entered into many technical collaborations with other industry leaders such as E.I. Du-products.
In the industrial paints segment, it is a market leader with a market share of over 40% and the third-largest player in the decorative paints segment with a modest market share of 13%. Nearly 75% of the Indian paints industry consists of the decorative segment.

SWOT Analysis of the company
1. It is one of the largest coating companies in India and market leader in automotive and powder coating.
2. It being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai helps the company innovate in order to satisfy consumer’s needs in a better way.
3. R&D, Innovation, Quality and Aggressive Branding and Marketing strategies are the key factors to their success.
4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland
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1. Decorative paints include higher end acrylic exterior and interior emulsions, medium range exterior and interior paints, low end distempers, wood coatings, cement paints, primers, thinners and putties – accounting for over 70% of the paint market in India and growing at a faster pace than Industrial paints. These are either water based or solvent based. Water based paints are increasingly preferred by customers because of superior aesthetics, durability and environmental reasons and constitute the fastest growing segment.
2. Industrial paints essentially comprise general industrial, automotive, protective and powder coatings.
The growth prospects of the industry are optimistic and therefore the industry expects the demand to exceed 70,000 cr by 2019-20. Considering the estimated per capita consumption of 3.34 kg, this looks to be realizable and therefore the entire value chain can enjoy the expansion, providing employment opportunities to an outsized number of individuals all across the country much of the expansion can rely on the consumption pattern and demand generation from the top, by Government initiatives and from below, through focussed campaign for augmented use, not just for visual impact however additionally for protection of

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