Chick-Fil-A Marketing Strategy

* Chick-fil-A has proven that its marketing strategy has been very successful with over 2,000 locations in 43 states, and over $6 billion of annual sales in 2015i. Their target market is families. They have two sales promotions that market to families, their playgrounds and their kid's meals. Chick-fil-A also advertises higher quality food, located in malls, airports, corporate offices, hospitals, college campuses, and stand-alone restaurants. Customers are drawn to their "Eat-Mor-Chicken" advertising campaign, and the sales promotions that go with it like Cow Appreciation Day, which brought in more than 900,000 cow dressed customers into the restaurants in 2014ii. Another part of Chick-fil-A's marketing strategy is the role they play in social responsibility. Chick-fil-A through the WinShape Foundation sponsors WinShape Homes, WinShape scholarships, Camp WinShape, and WinShape Marriage. Through the WinShape organizations Chick-fil-A helps transform the lives of individualsiii.

* I believe Chick-fil-A's positioning strategy can be best defined by its purpose statement, "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with our business.."iv. Chick-fil-A demonstrates its religious values when it honors the Biblical principle of a day of rest by staying closed on …show more content…
It works for Chick-fil-A, but I believe it is successful because of there values. Chick-fil-A really emphasizes God and family. When they close on Sunday they are creating their own marketing mix that demonstrates their core values. Chick-fil-A has a target market with similar values as them. Their customers will support their decision because they also believe God and family are important. If your company does not have similar values, customers will not appreciate and understand your closing on Sunday. Therefore, your closing on Sunday is