Chick-Fil-A is the largest quick-service chicken restaurant chain in the United States, however CFA is limiting it self from reaching the full capacity of other chicken based fast food restaurants. Although they have a solid base here in the U.S. a company so successful could greatly benefit from a more diverse outlook. Since 1986 the company has experienced gradual growth and is currently concentrating its US expansion to Western and Northeastern states. As of now, the company has no intentions of international expansion. CFA is also a Christian based company, and is very public about its beliefs; In fact it is the basis for which they attribute their success, and excellence.
Founded in the early 1960’s by Truett Cathy. CFA is a family owned …show more content…
CFA’s customers are typically more affluent, active and health conscious. While most fast food clients are usually teens, and children, CFA is reaching out to those who wish to have a fast food meal, and experience quality restaurant service. These customers are more likely to have white-collar jobs, and are expected to have a more active lifestyle. CFA is very aware of their target demographic and has come up with a successful way to get their attention. CFA has chosen to avoid typical fast food locations for its restaurants and chooses to operate in Suburban malls and neighborhoods. This is due to the high concentration of such target customers. CFA primarily targets customers that prefer chicken. CFA also has a strong online presence. The company relies on “raving fans” that regularly participate in many of the company’s promotional events. Oftentimes, these customers travel hundreds of miles to participate yearly events at various locations around the US. They visit CFA four or more times per month and are so enthused about the company that they dress up as the brand’s famous cows to celebrate “Cow Appreciation Day” for the chance to win a free sandwich (Davis,
Founded in the early 1960’s by Truett Cathy. CFA is a family owned …show more content…
CFA’s customers are typically more affluent, active and health conscious. While most fast food clients are usually teens, and children, CFA is reaching out to those who wish to have a fast food meal, and experience quality restaurant service. These customers are more likely to have white-collar jobs, and are expected to have a more active lifestyle. CFA is very aware of their target demographic and has come up with a successful way to get their attention. CFA has chosen to avoid typical fast food locations for its restaurants and chooses to operate in Suburban malls and neighborhoods. This is due to the high concentration of such target customers. CFA primarily targets customers that prefer chicken. CFA also has a strong online presence. The company relies on “raving fans” that regularly participate in many of the company’s promotional events. Oftentimes, these customers travel hundreds of miles to participate yearly events at various locations around the US. They visit CFA four or more times per month and are so enthused about the company that they dress up as the brand’s famous cows to celebrate “Cow Appreciation Day” for the chance to win a free sandwich (Davis,