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Chipotle Mexican Grill Research Paper

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Chipotle Mexican Grill was founded in 1993 with the goal to combine features of fine dining with quick service. Founder Steve Ells envisions the Chipotle experience as Food With Integrity. By this he means using organic, free of GMO ingredients and naturally raised meat. The menu is also very simple with just four items: burritos, bowls, tacos, and salads. Health.com included Chipotle in it’s list of “Healthiest Fast Food Restaurants.” The overall dining experience is also made unique by their “Cultivating Thought” series of stories on their bags and cups. Since its founding there are now over 1700 locations in the US, UK and Canada.

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