The fast food industry has grown over the past years, and now a new type of food service has arisen in the form of gas stations. Wawa and Sheetz are these new dominators, who strive on providing quick service and great food. Since these are success stories, other gas stations have tried to replicate these companies but have not struck the consumer as much as Wawa and Sheetz. The consumer fanbase for each company is extreme. Fans of Wawa have been known to get the logo tattooed on their biceps, and fans of Sheetz call themselves “sheetzfreaks” and sometimes linger in the vicinity into the early morning hours. Both of these companies have excelled and this paper aims to examine why this has occurred, particularly examining the PR practices of
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Utilizing two zipcodes where the stores are located, 15237 for a Sheetz in Pittsburgh, and 19104 for a Wawa in Philadelphia, these we entered into a zip code lookup in order to discover the demographic of the area. After pursing the results, there were some distinct differences between the two areas and perhaps insight to who really are the supporting groups of the brands. Pittsburgh’s area is made of up more Middle Age families or upscale individuals, households with commonly $100K in income, mainly 1 or 2 person who are married, with children, or other, mostly older than 65 years, and predominantly White. Conversely, Philadelphia's area was made up of young or middle-aged individuals without families, households making less than $25K in income, mainly being 1 person and without children, mostly age 23 to 34 years-old, and a mix of White, African American, and Asian (“ZIP Code Look-up”). Of course these locations cannot be a complete accurate description of the entire stakeholder groups, but it interesting to note that they both are very distinct. Being aware of this fact means that this must be a reason why fans for each group are different, and pledge allegiance to one or the other, depending on location …show more content…
This leads one to wonder how this success occurred and what PR tactics were used by the company in order to have so much success. This can be answered through the analysis of the following stories, where examining the strategies used by both companies can be related to benefit. As Wawa also serves, Sheetz’s countless successes were just starting to develop around thirty years ago as it’s employee, Earl Springer brought the “MTO” made to order sandwiches to a reality for the company, a promotion which stuck for good. It is something the customers come in for and is still used in most advertisements and logos to attract the eye. It’s personalization and iconic look makes a consumer associate it with what they want and are craving, and thus making them want to visit Sheetz. Wawa holds these same qualities with their high quality food for low prices. The two run side by side because they are both successful in consistently keeping up with trends. One of Wawa’s many successes has come through is “coffeetopia” and “hoagiemania” in which they hold these promotions for eight weeks at a time to draw their customer base to consider to try a new product outside their typical order. For those who aren't usually coffee fans “coffeetopia” was an opportunity to draw customers towards the product and give coffee a chance, which lead to many successes since instead customers would rely on Wawa for their morning coffee
Utilizing two zipcodes where the stores are located, 15237 for a Sheetz in Pittsburgh, and 19104 for a Wawa in Philadelphia, these we entered into a zip code lookup in order to discover the demographic of the area. After pursing the results, there were some distinct differences between the two areas and perhaps insight to who really are the supporting groups of the brands. Pittsburgh’s area is made of up more Middle Age families or upscale individuals, households with commonly $100K in income, mainly 1 or 2 person who are married, with children, or other, mostly older than 65 years, and predominantly White. Conversely, Philadelphia's area was made up of young or middle-aged individuals without families, households making less than $25K in income, mainly being 1 person and without children, mostly age 23 to 34 years-old, and a mix of White, African American, and Asian (“ZIP Code Look-up”). Of course these locations cannot be a complete accurate description of the entire stakeholder groups, but it interesting to note that they both are very distinct. Being aware of this fact means that this must be a reason why fans for each group are different, and pledge allegiance to one or the other, depending on location …show more content…
This leads one to wonder how this success occurred and what PR tactics were used by the company in order to have so much success. This can be answered through the analysis of the following stories, where examining the strategies used by both companies can be related to benefit. As Wawa also serves, Sheetz’s countless successes were just starting to develop around thirty years ago as it’s employee, Earl Springer brought the “MTO” made to order sandwiches to a reality for the company, a promotion which stuck for good. It is something the customers come in for and is still used in most advertisements and logos to attract the eye. It’s personalization and iconic look makes a consumer associate it with what they want and are craving, and thus making them want to visit Sheetz. Wawa holds these same qualities with their high quality food for low prices. The two run side by side because they are both successful in consistently keeping up with trends. One of Wawa’s many successes has come through is “coffeetopia” and “hoagiemania” in which they hold these promotions for eight weeks at a time to draw their customer base to consider to try a new product outside their typical order. For those who aren't usually coffee fans “coffeetopia” was an opportunity to draw customers towards the product and give coffee a chance, which lead to many successes since instead customers would rely on Wawa for their morning coffee