2.0 SWOT Analysis
Dunkin’ Donuts had grown to become one of the largest coffee and baked goods chain with 11,000 outlets operating across 33 countries. The company’s products include doughnuts, sandwiches, other bakery products such as wraps, munchkins, and cookies, and a wide variety of hot and iced beverages. As a result, the company to grasp a position as one of the top 50 franchises in the world (Fitzpatrick, 2015).
Besides, the company poised to combat headwinds present in this industry as its fierce competition with its rivals for instance the company primarily competes with Starbucks, as over half the company's business is in coffee sales, as well as with Krispy Kreme Doughnuts, J. Co Donuts & Coffee and Big Apple Donuts & Coffee. Thus, we examine the company’s potential to operate and grow for long-term, including increased competition in the coffee and breakfast categories, and economic pressure on middle- and low-income families. On a whole, performing a SWOT analysis by evaluating its Strengths, Weaknesses, Opportunities, and Threats for the company would be a good alternative.
2.1. Strengths
Brand Recognition
Dunkin’ Donuts strong brand name is widely known as one of the most experienced fried dough confectionery. Henceforth, it does strengthen its company’s brand recognition among nationwide. As discussed above, …show more content…
Firstly, they can increase their advertisement. Dunkin’ Donuts does not spend much in advertising its product through media like TV commercial and magazine. So, it is hard for Malaysians to know about their latest promotion and new products. Usually, companies use advertising to make customers and prospects aware of the features and benefits of their products. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer.
Dunkin’ Donuts had grown to become one of the largest coffee and baked goods chain with 11,000 outlets operating across 33 countries. The company’s products include doughnuts, sandwiches, other bakery products such as wraps, munchkins, and cookies, and a wide variety of hot and iced beverages. As a result, the company to grasp a position as one of the top 50 franchises in the world (Fitzpatrick, 2015).
Besides, the company poised to combat headwinds present in this industry as its fierce competition with its rivals for instance the company primarily competes with Starbucks, as over half the company's business is in coffee sales, as well as with Krispy Kreme Doughnuts, J. Co Donuts & Coffee and Big Apple Donuts & Coffee. Thus, we examine the company’s potential to operate and grow for long-term, including increased competition in the coffee and breakfast categories, and economic pressure on middle- and low-income families. On a whole, performing a SWOT analysis by evaluating its Strengths, Weaknesses, Opportunities, and Threats for the company would be a good alternative.
2.1. Strengths
Brand Recognition
Dunkin’ Donuts strong brand name is widely known as one of the most experienced fried dough confectionery. Henceforth, it does strengthen its company’s brand recognition among nationwide. As discussed above, …show more content…
Firstly, they can increase their advertisement. Dunkin’ Donuts does not spend much in advertising its product through media like TV commercial and magazine. So, it is hard for Malaysians to know about their latest promotion and new products. Usually, companies use advertising to make customers and prospects aware of the features and benefits of their products. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer.