Question 2
SWOT Analysis
SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109).
2.1 Strengths
In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014). This enables …show more content…
With the leadership of expertise management and the firm’s adopted strategies in product development which mentioned in the Ansoff’s product-market matrix (About the Ansoff Matrix 2013), it facilitates the firm to be innovative in introducing new products to meet the changing customer taste and behaviour which is one of the key objectives of F&N. This enables F&N to have an edge over its competitor. Also, the strong financial capability of the firm allows F&N to expand its investment in research and development and brand development. This is one of critical success factors to sustain business growth and competitive …show more content…
In term of beer business, it appears that the market is growing especially in Vietnam and Cambodia and this presents great opportunities for F&N to expand its network and to grow its brand further. Also, F&N might have a hard time attracting young customers due to beers' bitter taste. F&N can introduce more accessible variants by adding flavours to their beer products to reduce the bitter taste and attract young consumers.
2.4 Threats
Due to high number of existing firms in the Food and Beverage and Printing industry, F&N needs to monitor the market closely in order to identify the probable risk that may arise. Also, F&N needs to form strategies in term of the issue of high threat of substitutes. It is important that F&N outperforms its competitors in the industry to defend its market share. Question 3
Marketing Sins
The main objective of marketing is to introduce and promote products or services to potential customers. Without marketing, no one will know about products even if it is the best product in the market. While marketing is crucial to our business, some marketing sins will do more harm than good to our
SWOT Analysis
SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109).
2.1 Strengths
In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014). This enables …show more content…
With the leadership of expertise management and the firm’s adopted strategies in product development which mentioned in the Ansoff’s product-market matrix (About the Ansoff Matrix 2013), it facilitates the firm to be innovative in introducing new products to meet the changing customer taste and behaviour which is one of the key objectives of F&N. This enables F&N to have an edge over its competitor. Also, the strong financial capability of the firm allows F&N to expand its investment in research and development and brand development. This is one of critical success factors to sustain business growth and competitive …show more content…
In term of beer business, it appears that the market is growing especially in Vietnam and Cambodia and this presents great opportunities for F&N to expand its network and to grow its brand further. Also, F&N might have a hard time attracting young customers due to beers' bitter taste. F&N can introduce more accessible variants by adding flavours to their beer products to reduce the bitter taste and attract young consumers.
2.4 Threats
Due to high number of existing firms in the Food and Beverage and Printing industry, F&N needs to monitor the market closely in order to identify the probable risk that may arise. Also, F&N needs to form strategies in term of the issue of high threat of substitutes. It is important that F&N outperforms its competitors in the industry to defend its market share. Question 3
Marketing Sins
The main objective of marketing is to introduce and promote products or services to potential customers. Without marketing, no one will know about products even if it is the best product in the market. While marketing is crucial to our business, some marketing sins will do more harm than good to our