“Culture is the soul of an organization.” - Dee Ann Turner
"It's my pleasure," is the response heard by all their customers across the nation. This organization has achieved tremendous successes by any industry standard. Ironically, the chicken is not the reason why millions of people dine at this restaurant chain multiple times a month. It is the compelling quality of service that has the lines flowing outside their shops.
Building a culture such as Chick-fil-A's, starts with the employees understanding the company's purpose. This paper will discuss the organizational culture and values of Chick-fil-A Inc to assess whether or not they support the company's Grand Strategy Matrix (GSM) of market development, product development, and …show more content…
Truett Cathy, religious beliefs had a major influence in the company’s purpose, “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A” (para 4).
S. Truett Cathy's passion was captured in the following quote to his employees, “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve”. This statement has served as the company's business model since opening day in 1946.
Henceforth, the organization has experienced at least a ten percent sales increase for over sixty years. In addition to, maintaining between a ninety-five and ninety-seven percent retention rate among franchise and corporate staff for over fifty years. Despite these amazing statistics, the company considers the real victory to be the growth of culture that has cared for and touched so many people.
Values
"How many I serve you?," is the greeting received when you visit a Chick-fil-A restaurant. According to Blanchard (2014), the organization created an acronym for SERVE, that simply illustrated company's most salient …show more content…
These principles align with my GSM assumption for Chick-fil-A Inc. of market development, product development, and innovation. Seeing the future, engaging and developing others, reinvent continuously, value results & relationships, and embody values are all relevant attributes for a company with a strong competitive position in a rapidly growing market. As a matter of fact, the organization's earnings last year exceeded $5B. This was almost $1B more than their closest competitor, Kentucky Fried Chicken (KFC) (Harwell,
"It's my pleasure," is the response heard by all their customers across the nation. This organization has achieved tremendous successes by any industry standard. Ironically, the chicken is not the reason why millions of people dine at this restaurant chain multiple times a month. It is the compelling quality of service that has the lines flowing outside their shops.
Building a culture such as Chick-fil-A's, starts with the employees understanding the company's purpose. This paper will discuss the organizational culture and values of Chick-fil-A Inc to assess whether or not they support the company's Grand Strategy Matrix (GSM) of market development, product development, and …show more content…
Truett Cathy, religious beliefs had a major influence in the company’s purpose, “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A” (para 4).
S. Truett Cathy's passion was captured in the following quote to his employees, “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve”. This statement has served as the company's business model since opening day in 1946.
Henceforth, the organization has experienced at least a ten percent sales increase for over sixty years. In addition to, maintaining between a ninety-five and ninety-seven percent retention rate among franchise and corporate staff for over fifty years. Despite these amazing statistics, the company considers the real victory to be the growth of culture that has cared for and touched so many people.
Values
"How many I serve you?," is the greeting received when you visit a Chick-fil-A restaurant. According to Blanchard (2014), the organization created an acronym for SERVE, that simply illustrated company's most salient …show more content…
These principles align with my GSM assumption for Chick-fil-A Inc. of market development, product development, and innovation. Seeing the future, engaging and developing others, reinvent continuously, value results & relationships, and embody values are all relevant attributes for a company with a strong competitive position in a rapidly growing market. As a matter of fact, the organization's earnings last year exceeded $5B. This was almost $1B more than their closest competitor, Kentucky Fried Chicken (KFC) (Harwell,