Blockbuster

A successful marketing strategy provides structure, the appropriate resources, employees, and leadership for implementation. Applying these tools to an organization’s brand or service will ensure the organization will stay ahead and current of its competition. Marketing strategies operate on how an organization performs when marketing a product to consumer needs and wants. Although this will allow organizations to reach the top of its competitors, sometimes market strategies can fail an organization, if implemented improperly. After reviewing a list of companies who failed at their market strategy, my chosen organization is Blockbuster video. Founded in 1985 by David Cook, Blockbuster video was known for its VHS movie and video game rentals for consumers globally as this organization had a positive impact on consumers who owned a VCR or video gaming system. During the time of Blockbuster’s success, the organization became a multi-billion-dollar company after merging with Viacom multimedia and collaborating with Sound Warehouse and Music Plus Music, …show more content…
1.) Systems and Process. Blockbuster didn’t have a system in place to market its brand for consumers. They merged with companies as the companies didn’t market their brand. 2.) Resources. Blockbuster mismanaged their resources, resulting in bankruptcy, liquation sales, and store closing. The organization also were accused of having false advertising on its new ‘No Late Fee” policy on rentals. 3.) People (Human Resources) Blockbuster had a total number of 5 CEOs’ as each CEO didn’t stay around long to turn things around for Blockbuster. These CEO resignations were due to higher pay is given to board members or being in large amounts of