Notably, the central location that has gained the utmost impact by utilizing the New Ps is the Chick-fil-A Corporation (Stevens, 2014). In addition, the 4Ps, also known as people, processes, programs, and performance must be incorporated into any corporation that intends to operate efficiently (Stevens, 2014). Furthermore, Stevens (2014) stated that “The new four Ps represent fully-integrated strategies designed to enhance consumer relationships and maximize impact through digital technology.” (para. 1). Ultimately, the staff, as well as the customers are the primary sources of success for Chick-fil-A (Stevens, 2014). If there is poor service together with unsatisfied customers, the flow of revenue will drop drastically, resulting in the
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3). Furthermore, the connection that must be associated with the brand name and the customers substantiate a crucial element of marketing (Stevens, 2014). In addition, the Old Ps, as well as additional consumer-directed activities, encompass the emphasis of “programs” within the New Ps (Stevens, 2014). In fact, “This highly-integrated approach is specifically designed to blend many marketing activities to achieve maximum impact” (Stevens, 2014, para. 4). However, Stevens (2014) reported that the loyalty of the customers that Chick-fil-A has accumulated pinpoints their primary source of advertisement. Also, “performance” must be incorporated into efficient marketing (Stevens, 2014). Thus, “Performance refers to ‘understanding the financial and non-financial returns to business and society from marketing activities and programs’” (Stevens, 2014, para. 5). For instance, customer retention, customer satisfaction together with market share must be a prominent aspect of performance, rather than solely focusing on sales revenue. Assuredly, people do not want to engage in business with a corporation that dismisses attention toward the well-being of the customer that begins with customer service and leads to loyal customers. In conclusion, “The new four Ps guide management decisions ensuring that leadership, operators, managers, and employees
3). Furthermore, the connection that must be associated with the brand name and the customers substantiate a crucial element of marketing (Stevens, 2014). In addition, the Old Ps, as well as additional consumer-directed activities, encompass the emphasis of “programs” within the New Ps (Stevens, 2014). In fact, “This highly-integrated approach is specifically designed to blend many marketing activities to achieve maximum impact” (Stevens, 2014, para. 4). However, Stevens (2014) reported that the loyalty of the customers that Chick-fil-A has accumulated pinpoints their primary source of advertisement. Also, “performance” must be incorporated into efficient marketing (Stevens, 2014). Thus, “Performance refers to ‘understanding the financial and non-financial returns to business and society from marketing activities and programs’” (Stevens, 2014, para. 5). For instance, customer retention, customer satisfaction together with market share must be a prominent aspect of performance, rather than solely focusing on sales revenue. Assuredly, people do not want to engage in business with a corporation that dismisses attention toward the well-being of the customer that begins with customer service and leads to loyal customers. In conclusion, “The new four Ps guide management decisions ensuring that leadership, operators, managers, and employees