Case Study Of Beryl's Chocolate And Confectionary
Our group was chosen Beryl’s Chocolate and Confectionary as our company visit to accomplish our assignment. We visited that company on 17 October 2014 at Friday. We chosen Beryl’s because we want to know the process to make chocolate and what factors that company was sustainable.
Beryl’s Chocolate and Confectionary Sdn Bhd (Beryl’s) was established in 1995. The first placement of Beryl’s Chocolate is in Desa Serdang, Selangor. At the first, Beryl’s Chocolate only introduces three products which are Triangle Bar Chocolate, Popcorn Chocolate and Assorted Nut Milk Chocolate. Beryl’s Chocolate focus on ensuring the creation, supply and maintain of the best chocolates for both Malaysian and international market. The vision of Beryl’s …show more content…
In further, the fine chocolates and chocolates with peanuts contribute to the high sales of Beryl’s Chocolate rather than the chocolates in flavour especially for the fruits flavour. Because of the higher demand of both types of chocolates, so every day they must produce those products in order to meet the customer needs. Vice versa with the fruits flavoured chocolates, they need to forecast the production as those products only can be long lasting in two to three months because of the used of the fresh fruits for the taste of the flavour. This is one of the ways in maintaining the quality of products and raises the reputation of Beryl’s Chocolate.
As for today, Beryl’s Chocolate offers more than 100 variety flavours of chocolates to suit with the customer tastes and preferences. In terms of process analysis and design, Beryl’s Chocolate uses the flowchart to describe a clear process of the productions of chocolates. There are three main chocolates which are dark chocolate, milk chocolate and white chocolate. The processes of those chocolates have the same step of process phases before they produce the variety of flavour and mould. The phases are chocolate manufacturing process, chocolate moulding process and chocolate panning process.
MANUFACTURING …show more content…
So they can compete with Kitkat, Cadbury and others competitors. Besides that, Beryl’s Chocolate also can promote their chocolate for Malaysian. It is because many people do not know about their product. Beryl’s Chocolate can do advertisement in media also can use social network such as Facebook and they also make sure the page always update to give information for customer . Also Beryl’s Chocolate can do charity for children and or any corporate social responsibility to other