Kinder Joy Marketing Report

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1.0 Introduction
The purpose of this report is to identify how Kinder Joy uses the marketing mix to influence purchase decisions. Kinder Joy got the name from the combination of two words Kinder (in German means children). It is also known as Kinder Eggs and majorly targets kids.

2.0 The Body Of The Report

2.1 The Product Category
Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero. Ferrero is an Italian manufacturer branded chocolate and confectionery products. Ferrero's Kinder brand line of chocolate products include Kinder Joy, Kinder Surprise, Kinder Chocolate and Kinder Hippo.

2.2 The 4Ps

2.2.1 Product
Kinder Joy has a plastic egg-shaped packaged that split into two halves. This chocolate consists …show more content…
There are two ways of distribution channel used by Ferrero. The first one is through distributors and the second one is through bulk buyers. The accessibility of the products offered by Ferrero has become very easy by involving two distribution channels. Customers can find Kinder Joy very quickly in the market. For examples, supermarkets, mini-markets, grocery stores, etc. Besides that, the brand also has its own company's website which is a one-brand site that allows customers to shop online. For example, nowadays people prefer to shop online and buy whenever they …show more content…
The promotion of Kinder Joy has been done through media, advertisements, social media platforms and website to increase the sales of the product. The Marketing Mix is consistent with the brand positioning which is that of a premium product representing healthy eating and lifestyle.

3.0 Conclusion Ferrero has applied the marketing mix of 4Ps which is Product, Price, Place, and Promotion. The product can be found easily on the market so with the price is acceptable. They also distribute its products in Malaysia and another overseas market. Its popular brand name helps it to grow and keep itself a place on the market. In this age of globalization, people do more emphasize on health care and tend to have healthier food. With this, Kinder Joy offers healthy milk chocolate that is rich in energy and carbohydrates. Therefore, Kinder Joy definitely will fulfill the needs and satisfaction of people nowadays.

Reference
Kinder Joy Marketing Mix. (2017). Retrieved January 13, 2018, from

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