Cadbury Supply Chain Analysis

808 Words 4 Pages
Introduction: Cadbury with an annual revenue of approximately $50 billion and is fully possessed sponsorship of Kraft Foods Inc. hence both the companies create inspiration globally in snacks, chocolates, confectionary, gums, beverages and quick meal. Some of the key brands of Cadbury are Cadbury dairy milk, 5 star, perk, Éclair, Bubbly and many more. It is world second largest food company making delicious products for billions of consumers in more than 160 countries. It has approximately 140,000 employees and operates in more than 70 countries. Cadbury began its operation in 1948 by importing chocolates. Cadbury relishes a value market share of 70% which is the highest brand share in world. It is also leading in Malted Food …show more content…
Except chocolate various other products like nuts, milk, sugar etc. are required and all these are having very short shelf life.
 Production Planning: It aims to utilize machinery and manpower in order to have smooth production especially at time when seasonal demands are high. So Cadbury wanted an efficient production planning system which can look at the supply chain, what’s the demand and how much is being supplied, how much material is required so to complete orders on time, what’s the load level on labour and to identify bottlenecks.
 Inventory Control: As the majority of products of Cadbury have low shelf life so Cadbury wanted to maintain Freshness Index of the product delivered to consumer hence they needed a system so to maintain sufficient level of inventory, not less nor extra so in a way it was cost saving and also to have highest service
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Finally in time span of 1 year they implemented the whole module of ERP all across company in all departments and all the branches and so it is said to be big bang.
In order to carry out ERP implementation Cadbury had to align with external vendors and for ERP partnership they went with Siemens and IBM. This planning and implementation was completely top management driven. Now they have proper MIS where data is entered once and entire system gets updated. So from manual entries it went totally system data driven entry and anyone can see and access this data from any department and branch of company. This implementation did not happened all of sudden but phase wise.
 Phase 1: Project Preparation
Hire Key project members, install development system, train internal IT staff, select system integrator, detailed work plan, revise cost estimation and configure prototype system.
 Phase 2: Detailed design and Requirement
Global application map, project risk and opportunities, business improvement measures, Finalize global scope, revised capabilities roadmap and then draft change

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