The location I chose to study was the Starbucks at Cuny York College 94-20 Guy R Brewer Blvd., Jamaica, NY 11451; Starbucks is conveniently located on the 2nd floor of the academic core building where students, faculty and staff would get their morning or afternoon coffee along with a pastry of their choice. I chose this location because it was convenient for me to sit and observe since I take classes at Cuny York College. I have visited Starbucks 4 times, which were September 5 through to the 6th in the Morning about 8-10:30 a.m., and in the afternoon on September 7th through the 8th about 4:00 to 6:30p.m. I had the opportunity to conduct a couple of interviews with staff and students of York college, I also received a chance to interact
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I chose this theory because it seemed most significant to the present. Brosinlaw Malinowski, a well known anthropologist and one of the first researcherers to conduct a enthography, He introduced analysis of society which he used a participant observation method. Each detail that was observed as a result of the action of mans basic needs. Remember when I spoke about starbucks and their polished floors, round tall tables with four chairs on each table as well as the soft 4 lights that scream comfort and relaxzation? Well Malinoswki believied that the idea of coffee shops weren’t just the coffee, its how they attract their customers inside their shop by providing soft touches and ammentities to suit their needs. Although Starbucks at cuny york college have décor that might be attractive to most. I think the idea might be different. What makes this so different is that starbucks is located in a college which make its convient for students and staff to get their morning coffee, so I think despite the décor I believe that the comfort and the thought of it being so convient is enough. I believe that the company aims to receive a contract with the school because the company knows that no matter what money is guarteed to be made in this such location because of how convient it is to students and staff who need to grab something quickly before class or the start of a work day fpr some, not to imagine the events that the college has of people who come from
I chose this theory because it seemed most significant to the present. Brosinlaw Malinowski, a well known anthropologist and one of the first researcherers to conduct a enthography, He introduced analysis of society which he used a participant observation method. Each detail that was observed as a result of the action of mans basic needs. Remember when I spoke about starbucks and their polished floors, round tall tables with four chairs on each table as well as the soft 4 lights that scream comfort and relaxzation? Well Malinoswki believied that the idea of coffee shops weren’t just the coffee, its how they attract their customers inside their shop by providing soft touches and ammentities to suit their needs. Although Starbucks at cuny york college have décor that might be attractive to most. I think the idea might be different. What makes this so different is that starbucks is located in a college which make its convient for students and staff to get their morning coffee, so I think despite the décor I believe that the comfort and the thought of it being so convient is enough. I believe that the company aims to receive a contract with the school because the company knows that no matter what money is guarteed to be made in this such location because of how convient it is to students and staff who need to grab something quickly before class or the start of a work day fpr some, not to imagine the events that the college has of people who come from