The production strategy in general will change with respect to geographic location. But the strategy by Juan Valdez Cafe focuses on production of the finest coffee beans in Columbia. Their key strategy is to create opportunities for coffee growers in Columbia and also produce the finest coffee beans which allows them to maintain their quality. Juan Valdez Cafe is a premium coffee brand in Colombia. The important aspect of Juan Valdez Cafe is holding together the cultural heritage of growing coffee plants in Colombia alive. The strategy have created a strong brand persona in the market but it has lead to their competitors success too.
The other coffee houses have created many production plants across different countries but still Juan Valdez Cafe is available in 8 countries. As per the reports (Food Trade, 2004) since 2002 there has been progress in the growth of Juan Valdez. The branding strategy is very clear with the focus on the country of origin which divides them from the others. As per the reports (WIPO Magazine, Elizabeth March, 2007) states that to obtain trademark license from Juan Valdez the coffee must be 100% from Colombia and it has to clear the quality check of the Federación Nacional de Cafeteros de Colombia (FNC). This signifies the production regulations which allows Juan Valdez to maintain their stand of their premium brand.
In the nineteenth century the commercial production of coffee started in Colombia. The Federación Nacional de Cafeteros de Colombia…
Most people begin the day with a cup of coffee or hot tea. But, much healthier would be if you drink every morning a cup of lukewarm water with lemon. Later in the day, you can also drink this refreshing drink, which is a multi-level good for your body. See all the benefits of " lemon -water" drink .
Much has been written about the positive effects of water with lemon, and especially hot water with lemon. Lemon participate in the prevention of sepsis, has antibacterial effects…
Economics case analysis
“Cafe Coffee Report”
The case proclaims about the coffee war between café coffee day and starbucks.
Cafe coffee day:
It was started by V.G.Siddhartha in 1996.
Initially it had opened 20 stores in south Indian cities like Bangalore and Chennai under the brand name of café coffee fresh and café coffee ground.
By April 2013, cafe coffee day was ranked No. 2 in food and…
11 Reasons Coffee Is Bad For Your Health
Coffee – tasty cup of joy that is consumed by millions of people each day. But not many of us know how coffee actually affects the organism, especially when consumed in a large amount on a daily basis. Studies have shown the benefits that a person can enjoy from drinking coffee. That includes reduced risk of developing Parkinson’s disease, kidney stones, Type II Diabetes, protection from Alzheimer Disease and Dementia. But, remember, only by drinking…
Chapter 1: What is the difference between Latte, Cappuccino, Macchiato and all other drinks?
Research carried out in 2015 indicated that more than four hundred (400) billion cups of coffee are consumed worldwide each year. Apart from its great taste, irresistible flavor and extra boost that coffee beverages offer, another main contributor to the high level of coffee consumption is the wide variety of drinks available. The five most popular methods for preparing coffee that you may use to…
Social Imagination is the ability to see the connections between one personal experience and the larger forces of history. Sociological imagination can be applied to practically any given behavior. One example of the application of sociological imagination is the act of drinking coffee. To some people drinking coffee is just something that they do in the morning however other people may view it differently.
Drinking coffee can be examined from numerous different perspectives rather than…
Indonesia is a country that has experienced more than enough colonization, exploitation, and the like over its extensive history. Part of what the Dutch called the “East Indies”, which Columbus mistook as being where he first landed in the New World, is now modern Indonesia. Not only has Indonesian culture and economic standing been influenced by this history, but much of its industry was also spurred by the Dutch during their over 200-year reign, leading to the development of tropical exotic…
Attention Getting Device: Did you know that a little plant called Arabica originated from Ethiopia and grows red berries? Did you know that this plant also can live anywhere between 60 to 70 years?
Relate to audience: When this berry is heated up and cooled down it turns into the bean we love and crave today as Coffee.
Credibility: I am a coffee lover and drink coffee throughout the year and have done research on this topic.
Thesis: So, how is coffee made,…
8.1: The Unique Business model of Nespresso
8.1.1: Nespresso began in 1986 as a more traditional business model in which the company manufactured Coffee machines and created a pod system, and then gave both products to traditional retailers to sell to offices and home users.
8.1.2: For a dozen years, this model did not prosper. In 1998, a new CEO devised changes to the business model, which revolutionised sales and put the company on a growth trajectory which created annual growth of more than…
The genus Brassica is one of 51 genera in the tribe Brassiceae belonging to thecrucifer family, and is the economically most important genus within this tribe,containing 37 different species. Many crop species areincluded in the Brassica genus, which provide edible roots, leaves, stems, buds,flowers and seedCrops.Crops belonging to this genus are occasionally called Cole crops—derived from the Latin caulis, denoting the stem or branch of a plant. Members of Brassica commonly used for food…