Our marketing campaign for Sunsweet Prune Juice includes heavy marketing on the different forms of social media as well as promotions and charity events. Our objective is to market the prune juice to the target market of 13-21 through the promotion of the health benefits and all the different things that can be done with prunes and prune juice. We have several opportunities to succeed in this target market because of influx of interest in healthy living, and cooking healthier meals in this demographic. However, our company does face some risks because other companies already have hold on the target market, and large drink corporations, Starbucks and Coca-Cola, are extremely popular with 13-21 year olds. The forms of advertising we are planning
