Case Study: Reliance Baking Soda Reliance Baking Soda (RBS) is a product that sets out to compete in categories dominated by household cleaners and private label brands. RBS customers are home economist, women aged 35-55—that appreciate the quality, consistency, and the flexibility of the product. While RBS is well known for its excellent brand awareness and loyalty, the RBS push strategies are relatively obscure and congested. Currently, the company struggles with raising the consumer consumption, focusing on the main message for each advertisement, and displaying the company’s idealism for the product through the advertising. We want to re-evaluate the company’s distribution objectives--where, when, and how ads are placed. Over the years the gross sales have decreased. From 2005 to 2006 the company’s gross sales increased by about $6,000 from $14,840 to $20,568; then from 2006 to 2007 the gross sales decreased from $20,568 to $14,864. To try and compensate for these gross…
Since then, I have always had the desire to brighten someone’s day in any way possible, whether it’s helping someone recover after a brutal surgery or simply baking a cake for a birthday party. In order to ensure I have all the necessary information to make a decision between the two professions, I have taken the the time to do extensive research on two different career paths: a physical therapist and a baker. While both careers would provide me with long…
Preserved since 1758, Mount Vernon is a spectacular tourist attraction that tells the story of George Washington. Since 1860, over 8 million tourists have visited the historical sight. The area contains about 8,000 acres of land and a mansion with 21 rooms that are full of adventure and history. Inside one of the rooms, Nelly Custis Room, there is a crib given by Martha Washington that is specifically designed for Nelly’s child, Frances Parke Lewis. It has sides that lowers to make it easier to…
imagination was the ability to connect even the most remotes aspects of a person’s life to the forces that were around them. He felt that it did not matter how impersonal or insignificant these events or backgrounds may have been, they would ultimately affect the person making them who there were to become. There are many aspects of our daily lives that benefit from applying SI, for example, exercising, public speaking, writing, competitions, becoming a parent, and even volunteering. According…
3rd Person View: John Kookie was the most skilled baker there ever was. From when he was a little boy his parents knew he was special. He was born with a 10lb weight in his mouth. When he was in school in P.E class they were jumping and caught attention when he was jumping at least 12 feet high. Later, when he was growing he didn’t stop until he was at least 9 ft. tall. When he was 18 he took an interest in baking. He knew almost every recipe in every book! Now he owned his own baking shop…
Interior design, baking, and teaching are my top three career choices. I chose Interior Design because I always loved watching the HGTV shows where they would remodel an old space into a new one. I always thought it would we nice to do it myself. Baking would be my second choice because I love to bake. There are so many recipes that you can try and having your own shop of baked goods would be rewarding. I 've always loved kids so teaching in a Kindergarten or Elementary school would be a dream.…
Throughout history generations of different culture pass down recipes of certain types of dishes or desserts. In my case my Abuelita, and Puerto Rico itself passed down the recipe into making the perfect flan. Flan is a beautiful Spanish dessert made of smooth cream cheese covered in golden caramel. We mostly make this dessert on holidays or even when we just have a craving. Let me start by telling you how I learned and to appreciate the art of making flan. It all starts by following my…
An Angel’s Story In the year of 2012, my brother was no longer at home with his family, but he spent months at camp where he was trained for the army. He felt very fortunate that many people were sending him letters and other goods while he was away. That is not the case for everyone though because many deployed soldiers do not get the support that they deserve while they are away. How would you feel if you had to spend months or even years over sea and you hardly got any letters or care…
towards marketing its products and business, they can really expand on their customer outreach by focusing on platforms such as Snapchat, Instagram and Yelp. While there are other platforms like Pinterest, Twitter, and Facebook, we think that Mazzetti’s should concentrate on popular platforms that are photo based. We started them on this path by creating a snapchat for them and increasing their Instagram following. Snapchat is the newest platform to the marketing mix, but has rapidly grown to…
You open a carton of eggs and grab a white egg and brown egg. After cracking both of them open, you see that the insides are exactly the same. Next, you cook both the eggs and eat them. They taste and look equivalent. The same goes for society. We may all be different races, but we still have the same interior. Young adults around the world of different ethnicities, sex, or spiritualities have reported being treated unjust. All of humanity is equal no matter their race, gender, or religion. …