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    American Express Case

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    related marketing campaign and raise funds about $1.7 million for the Statute of Liberty restoration project. In a competitive market, where every organization is working hard towards winning their customer’s loyalty and employee’s morale, Cause-related marketing (CRM) help organizations gear up towards building a differentiating image. According to a study (Varadarajan & Menon) published, CRM is a marketing program created to achieve two objectives - improve corporate performance and help worthy causes - by linking fund raising to the firm’s product sales. This philanthropic view of “Doing better by doing good” was considered as a WIN-WIN-WIN situation for all parties – Corporates develop a socially responsible image with better bottom-lines; Non-profits receive funds with cause awareness and Customers feel…

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    Gap Inc Is Inhumane

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    Doris Fisher and Don Fisher founded Gap Inc., a clothing and accessories retailer in 1969. Only 7 years after its establishment, Gap Inc. goes public with 1.2 million shares of stock. To give back to the community, Gap Inc. founded its nonprofit charitable division, Gap Foundation, by helping underprivileged youth and women in developing nations explore careers and build social skills. Gap Inc., famously known as Gap, also takes part in the PRODUCT (Red) campaign where they would sell specially…

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    Gap Case Study Gap

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    For instance, determining the growth rate of your business is vital. A company that is growing vast in the marketplace is attractive to new customers that are joining the market. Gap should explore new routes and search for the one thing customers want and need. Innovation is what customers want. They want something new, different, durable, and cheap. In Old Navy, prices are very steady and items are fairly in style. This is demanded by customers or they will not purchase your goods. Secondly,…

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    Enzyme Lab Report Sample

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    The Effect of Decreased Amounts of DOPA on the Production of Dopachrome Intro Enzymes are a catalyst, typically a protein, that affects the rate of a chemical reaction. They allow these complex reactions to occur at a low temperature with less energy usage. In enzyme-catalyzed reactions, a substrate, the substance to be acted upon, binds to the active site on an enzyme to form the product. The active site is the only part of the enzyme that reacts with the substrate. For the substrate to become…

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    Maximizing the value of product and service offerings within the industry Exploring the competitive advantage of Sears; one thing noted that Sears does have an advantage to focus on quality, low cost, and customer responsiveness and satisfaction. Its strategic scope can be geared towards products and service of their customers. This has already started with Sears member-centric focus in providing its customers with the best shopping experience. Furthermore, Sears can expand its product lines…

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    It triggers the real-time inventory action based on the collected data from the beacon, sensors and other smart devices that can be attached to the package, shelves and counters of the in-stores. IoT-devices also enable the retailer to understand which products are underperforming and high as stocks? What are running out of the stock? And the impact of the environmental condition over a product sale, product-trending or product-out-of-sale. Countless variables are responsible for a retail sale…

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    information I have accumulated throughout this semester. The career that I have chosen upon is marketing in the luxury retail market for clothing, preferably Yves Saint Laurent. I would like to be a Marketing Executive focusing on brand management and product development. I have learned that what makes me unique is my analyzation skills and my ability to understand people at a deeper level (Dr. Ozcam). These skills are quite important in a career in Marketing in which understanding the…

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    business, everyone always wonders why this product is successful and that is unsuccessful. There are many reasons to answer for this question such as the different weather, condition, and quality; but everyone forgets the important elements are the customer behaviors and needs. There is the truth that the consumers will decide the survival…

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    Coercive Shopping

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    counters. Some may say that the smell of enticing snack food is what brings you to retail markets snack stands. But, that is the convenience of not having to stop to get food after already shopping for some time. Accessibility is helping retail stores get the edge back they need to keep going. “Because of the recession, sales in physical retail stores were down 1.8 percent from the same date the year before; but as reported by Reuters on November 25, online retail sales jumped 26 percent,…

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    Chicago Swot Analysis

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    Strengths We consider our manufacturing plant in Chicago, Illinois. as an important strength. Out of Chicago comes the country 's largest freight-train network, as well as convenient access to the Great Lakes and overseas markets. The rail paths can take our product nearly anywhere in North America, and our connection by sea can take us across to markets around the world. Being located in this mass transportation hub will help reduce not only the transportation-related cost, but will also allow…

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