American Express

Background American Express was among the first few organizations to launch a successful cause related marketing campaign and raise funds about $1.7 million for the Statute of Liberty restoration project. In a competitive market, where every organization is working hard towards winning their customer’s loyalty and employee’s morale, Cause-related marketing (CRM) help organizations gear up towards building a differentiating image. According to a study (Varadarajan & Menon) published, CRM is a marketing program created to achieve two objectives - improve corporate performance and help worthy causes - by linking fund raising to the firm’s product sales. This philanthropic view of “Doing better by doing good” was considered as a WIN-WIN-WIN situation for all parties – Corporates develop a socially responsible image with better bottom-lines; Non-profits receive funds with cause awareness and Customers feel…

card companies has definitely increased. American Express is facing some weaknesses that need to be solved. Nowadays, American Express is having a tougher time accommodating to new realities in the world of payment processing. The target consumers are people with strong buying power in Eastern Seaboard and the California coastline that are 30-50 years old. The consumer group is not applying to many retailers and wholesalers such as Costco. Costco was one of the few retailers that only accept…

Environmental Scan: Specific Environment Current Rivalry The existing competitors of American Express include Discover Financial Services, Visa, Inc., and MasterCard Worldwide. Unlike American Express and Discover, Visa, and MasterCard do not finance, which means these companies are intermediaries and “they don’t directly finance credit card transactions” (Thangavelu, 2015). That being said, Discover is more in American Express’ strategic group because they both issue cards and work within the…

1. Personality and Leadership Style Irrespective of which commerce you’re in, if you’re seeking for guidance on corporate, management, leadership, and individual expansion, one person to refer to is American Express CEO, Ken Chenault. Chenault has decades of knowledge, although he isn’t your conventional businessman; whereas, he isn’t a founder of a company in high school, invent a manufactured article in college, or even open a company; further, his intellectual education is in history and law.…

Global Expansion Strategy: American Express has a very long history of providing international services. American Express began its international expansion early in the 20th century to the financial institutions in some most prominent countries and cities around the world (Bus100jbristol, 2015). However, due to some unforeseeable world disasters, Amex reduced their products and services outside the country but still enjoyed a reputation in travel and financial markets overseas. In recent years,…

trust with personal information. Impact on the societal stakeholders such as community, environment, government, or regulators. Was significant after the housing market bubble busted, the government become more involved in the banking industry and issued new government regulations and the government, also had to bail out some of the other lending companies. Another impact on societal stakeholders was the community lost all confidence in Wells Fargo to do responsible banking. Undoubtedly, Wells…

woman. Raising the question if minority woman in America feel invisible, and if they do, they should purchase Nationwide insurance. It creates the post hoc fallacy because it is showing that since Mindy Kaling is an Indian-American woman, she is being treated as invisible. However, this is not the case as some of the strongest woman are in fact Indian-American women. Even with all of the fallacies, the Nationwide commercial is also questionable due to Kaling’s use of an American Express credit…

Introduction: For the final stock analysis project, I selected American Express Company (AEX) because the stock prices of this enterprise were increasing significantly since I started to monitor it. For this class project, I had to monitor the stock prices three continues weeks. Among many stocks, I decided to look at the financial industry because it is a unique industry with high revenues and high returns. Also, I am currently a consumer of the American Express and I like their customer…

Wells Fargo’s Ethical Scandal It was a bank heist greater than the Brink's job in 1950, however, the brigands used no ordinary firearms or getaway vehicles. As opposed to being quick on the draw, they had quick fingers on computer keyboard and mouse. Over the course of four years, The Wells Fargo Bank of San Francisco, had at least 5,000 employees opened more than a million fake bank and credit card account on behalf of innocent customers. This monumental scandal that broke the basic principle…

According to Laurie Sullivan in her article “Wells Fargo Bets on ‘Total Market Approach’ Threading Messages through Multiple Cultures” Wells Fargo uses a “total market approach” as their target market. (Sullivan, 2015) This means that Wells Fargo target market is everyone. This is evident when you go to their home page see services offered not only for individuals, but also for small businesses and for corporations (14). Instead of focusing on attracting one or two types of customers they…