American Express objectives are to drive stronger performance with the new American Express discount rate program. Also improve the close rate and drive higher activation rates.
Grow revenues for merchants and for American Express. And Identify ways American Express can help merchants to be even more successful. AMEX objective for Card Members is to be able to use the card wherever and however they desire, and to increase merchant acceptance in key geographic areas, industries and businesses that have not traditionally accepted the card. AMEX adds new merchants to its network through a number of sales channels: an in-house sales force; third-party sales and service agents; third-party acquirers and strategic alliances with banks and processors.
Grow revenues for merchants and for American Express. And Identify ways American Express can help merchants to be even more successful. AMEX objective for Card Members is to be able to use the card wherever and however they desire, and to increase merchant acceptance in key geographic areas, industries and businesses that have not traditionally accepted the card. AMEX adds new merchants to its network through a number of sales channels: an in-house sales force; third-party sales and service agents; third-party acquirers and strategic alliances with banks and processors.