Roy Orbison's Pretty Woman Campaign Analysis

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When an insurance commercial comes on, many people are prone to changing the channel. However, when Nationwide decided to add Mindy Kaling, the star of hit televisions series like The Office and The Mindy Project, into the mix during their Super Bowl 49 commercial in February 2015, which was ranked as one of the best according to Rolling Stone (Gallagher). The commercial opened with Kaling attempting to hail a cab in New York City while the narrator says, “After years of being treated like she was invisible, it occurred to Mindy she might actually be invisible,” (Invisible Mindy Kaling). She then proceeds to do all kinds of activities throughout the city all while thinking she is, in fact, invisible, all while Roy Orbison’s Pretty Woman is playing in the background. After a day of being naked in the park and going through a car wash, it is revealed to Kaling that she is visible after a failed attempt to kiss Matt Damon. The commercial is not academically sound because of its lack of logos, Kaling’s credibility, use of ethos, use …show more content…
They did not use any logos, and gave all 45 seconds of the commercial focusing on Kaling. Many people know who she is, however, there are more people who do not know what Nationwide is, which is why it was smart to focus all of the attention on Kaling. While focusing on Kaling is wise, Nationwide failed to provide evidence on why one would want to become a customer. There are more than 10 insurance companies in the United States alone that offer the same type of coverage as Nationwide does. The only mention of Nationwide being a valid insurance company was toward the end where the narrator states, “Join the nation that sees you as a priority. Nationwide is on your side,” (Invisible Mindy Kaling). The commercial is claiming that Nationwide is on your side, but in fact, the commercial fails to provide the validity of the

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