They did not use any logos, and gave all 45 seconds of the commercial focusing on Kaling. Many people know who she is, however, there are more people who do not know what Nationwide is, which is why it was smart to focus all of the attention on Kaling. While focusing on Kaling is wise, Nationwide failed to provide evidence on why one would want to become a customer. There are more than 10 insurance companies in the United States alone that offer the same type of coverage as Nationwide does. The only mention of Nationwide being a valid insurance company was toward the end where the narrator states, “Join the nation that sees you as a priority. Nationwide is on your side,” (Invisible Mindy Kaling). The commercial is claiming that Nationwide is on your side, but in fact, the commercial fails to provide the validity of the
They did not use any logos, and gave all 45 seconds of the commercial focusing on Kaling. Many people know who she is, however, there are more people who do not know what Nationwide is, which is why it was smart to focus all of the attention on Kaling. While focusing on Kaling is wise, Nationwide failed to provide evidence on why one would want to become a customer. There are more than 10 insurance companies in the United States alone that offer the same type of coverage as Nationwide does. The only mention of Nationwide being a valid insurance company was toward the end where the narrator states, “Join the nation that sees you as a priority. Nationwide is on your side,” (Invisible Mindy Kaling). The commercial is claiming that Nationwide is on your side, but in fact, the commercial fails to provide the validity of the